BookMark Presents... Ask Us Anything About LinkedIn #35 [S5E05]
Fri Jan 09 2026
The first Ask Us Anything About LinkedIn episode of 2026 sets the tone for the year ahead. In this session, we unpack why so many B2B brands still sound robotic on LinkedIn, what actually matters for building influence in 2026, and how authenticity is becoming the strongest currency on the platform — both organically and through ads.
We talk about the shift from chasing reach to building relevance, why consistency beats frequency, and how meaningful conversations often outperform viral hooks. The discussion also dives into Thought Leader Ads — when they work, who they work for, and why scaling people, not logos, is becoming a smarter approach for B2B brands.
If you’re navigating LinkedIn with big goals this year — whether that’s credibility, visibility, or business impact — this episode offers perspective, not shortcuts.
More
The first Ask Us Anything About LinkedIn episode of 2026 sets the tone for the year ahead. In this session, we unpack why so many B2B brands still sound robotic on LinkedIn, what actually matters for building influence in 2026, and how authenticity is becoming the strongest currency on the platform — both organically and through ads. We talk about the shift from chasing reach to building relevance, why consistency beats frequency, and how meaningful conversations often outperform viral hooks. The discussion also dives into Thought Leader Ads — when they work, who they work for, and why scaling people, not logos, is becoming a smarter approach for B2B brands. If you’re navigating LinkedIn with big goals this year — whether that’s credibility, visibility, or business impact — this episode offers perspective, not shortcuts.