S7E15 | Let’s Build Your Content Strategy (Step-by-Step!)
Fri Sep 05 2025
If you’re stuck in the cycle of posting randomly or not at all, this is your moment to change that.
In this episode of Modern Lending Lab, Alec Hanson leads a tactical, no-fluff breakdown of how to approach content strategy. Whether you’re building a personal brand or leading a team this episode is for you. From identifying your pillars to picking your platforms, Alec gives you a clear and confidence-building roadmap for getting visible, adding value, and staying consistent.
🎯What You’ll Learn:
• Why most content strategies fail (and how to fix yours)
• The core elements of Alec’s content framework
• How to build a repeatable system that supports growth
• Tips for staying aligned to your mission and audience
• A mindset shift for sustainable content creation
⏱️ Chapters:
00:00 – Intro: What Is a Content Strategy, Really?
02:10 – The 3 Things You Must Know First
04:45 – Content Pillars vs. Random Posting
07:15 – Choosing Your Platforms with Purpose
10:30 – Alec’s Weekly Planning Method
13:50 – Automation vs. Intention
16:20 – Building a Strategy You’ll Actually Use
19:00 – Don’t Overthink It—Start Simple
21:30 – Final Push: Show Up With Purpose
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
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If you’re stuck in the cycle of posting randomly or not at all, this is your moment to change that. In this episode of Modern Lending Lab, Alec Hanson leads a tactical, no-fluff breakdown of how to approach content strategy. Whether you’re building a personal brand or leading a team this episode is for you. From identifying your pillars to picking your platforms, Alec gives you a clear and confidence-building roadmap for getting visible, adding value, and staying consistent. 🎯What You’ll Learn: • Why most content strategies fail (and how to fix yours) • The core elements of Alec’s content framework • How to build a repeatable system that supports growth • Tips for staying aligned to your mission and audience • A mindset shift for sustainable content creation ⏱️ Chapters: 00:00 – Intro: What Is a Content Strategy, Really? 02:10 – The 3 Things You Must Know First 04:45 – Content Pillars vs. Random Posting 07:15 – Choosing Your Platforms with Purpose 10:30 – Alec’s Weekly Planning Method 13:50 – Automation vs. Intention 16:20 – Building a Strategy You’ll Actually Use 19:00 – Don’t Overthink It—Start Simple 21:30 – Final Push: Show Up With Purpose Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing. 🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE 📲 Follow Alec on Social Media: YouTube: @alechanson Instagram: @alecthehanson TikTok: @alecthehanson LinkedIn: Alec Hanson Twitter/X: @alechanson 💬 Got feedback or a topic you want Alec to cover? DM Alec at any of the social profiles above! ⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.