100 Proof: The Core Principles of Brands That Win
Tue Feb 03 2026
After 100 episodes of Brandy, patterns become impossible to ignore.
>> Get the Award-Winning Book (Brandy): BrandyBook.us
Across industries, company sizes, and growth stages, the same branding mistakes keep showing up and the same truths keep separating brands that stall from brands that win.
In this milestone episode, brand experts Reilly Newman and Scott Saunders break down the principles learned after decades of working with founders, leaders, and growing companies who care deeply about their brands and want them to mean something.
You’ll learn why most brands don’t actually have a marketing problem, why cosmetic rebrands so often fail, and why brand distinction wins for businesses of all sizes.
This isn’t about trends, tactics, or quick wins. It’s about clarity, conviction, and stewardship over time; the things that quietly compound into trust, momentum, and long-term growth.
If your brand feels like it’s working hard but not moving forward the way it should, this episode will give you the language (and perspective) to understand why.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
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After 100 episodes of Brandy, patterns become impossible to ignore. >> Get the Award-Winning Book (Brandy): BrandyBook.us Across industries, company sizes, and growth stages, the same branding mistakes keep showing up and the same truths keep separating brands that stall from brands that win. In this milestone episode, brand experts Reilly Newman and Scott Saunders break down the principles learned after decades of working with founders, leaders, and growing companies who care deeply about their brands and want them to mean something. You’ll learn why most brands don’t actually have a marketing problem, why cosmetic rebrands so often fail, and why brand distinction wins for businesses of all sizes. This isn’t about trends, tactics, or quick wins. It’s about clarity, conviction, and stewardship over time; the things that quietly compound into trust, momentum, and long-term growth. If your brand feels like it’s working hard but not moving forward the way it should, this episode will give you the language (and perspective) to understand why. Have a brand marketing question? Reilly & Scott will answer it on the next episode! >> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6