Coordination Offload System: Ship Projects Without You in the Middle (with Tanya Moushi)
Tue Oct 28 2025
After 11 years, Tanya’s business hums. She's got warm leads, proven offers, talented contractors. And yet… projects that should take two weeks stretch to two months because she’s the translator between client and designer. In this live diagnosis, we map a transition from “Tanya-as-critical-path” to a productized, reliable service with automated coordination, a structured client-feedback loop, and clear handoffs. We also unpack the fear behind delegating client trust - and why productizing increases value rather than commoditizing it.
What You’ll Learn
How to design a Coordination Offload System so delivery runs without you in the middleA simple, automated client-feedback flywheel (template email + form + status trigger)Why productizing raises reliability and margin without lowering priceWhere to add a copywriter or coordinator—and where automation beats headcountA tiny, 90-minute action that can save 3–4 hours every month (and unstick cash flow)Connect with Tanya
Connect with Tanya on LinkedInCheck out Moushi & Co
(00:00) - Introduction: The Bottleneck Dilemma
(00:47) - Meet Tanya Moushi: The Expertise Trap
(01:39) - Identifying the Bottleneck
(04:24) - Strategizing the Transition
(08:08) - Implementing Systematic Solutions
(40:03) - Conclusion: Creating Reliable Systems
Grab the Calm Service Design + Delivery Swipe File here
More
After 11 years, Tanya’s business hums. She's got warm leads, proven offers, talented contractors. And yet… projects that should take two weeks stretch to two months because she’s the translator between client and designer. In this live diagnosis, we map a transition from “Tanya-as-critical-path” to a productized, reliable service with automated coordination, a structured client-feedback loop, and clear handoffs. We also unpack the fear behind delegating client trust - and why productizing increases value rather than commoditizing it. What You’ll Learn How to design a Coordination Offload System so delivery runs without you in the middleA simple, automated client-feedback flywheel (template email + form + status trigger)Why productizing raises reliability and margin without lowering priceWhere to add a copywriter or coordinator—and where automation beats headcountA tiny, 90-minute action that can save 3–4 hours every month (and unstick cash flow)Connect with Tanya Connect with Tanya on LinkedInCheck out Moushi & Co (00:00) - Introduction: The Bottleneck Dilemma (00:47) - Meet Tanya Moushi: The Expertise Trap (01:39) - Identifying the Bottleneck (04:24) - Strategizing the Transition (08:08) - Implementing Systematic Solutions (40:03) - Conclusion: Creating Reliable Systems Grab the Calm Service Design + Delivery Swipe File here