The Sales Closing Mistake That Makes Prospects Walk Away
Sat Dec 13 2025
Most salespeople are taught to push for the yes.And that’s exactly why prospects push back.In this episode of No BS Sales School, Walker McKay breaks down one of the most overlooked principles in modern selling: giving your prospects agency.Nobody wants to be cornered. Nobody wants to be pressured. And when prospects feel forced, they walk. Even if your product is great.Walker explains why outdated pressure tactics damage trust, ruin your reputation, and quietly kill deals before they ever close. You’ll learn:Why giving prospects permission to say no actually increases close ratesHow pressure-based closing creates resistance, even with qualified buyersThe psychology behind agency and decision-making in salesThe 5 Cs of Closing, including the closing agreement most salespeople are afraid to useWhy being an “evangelist” for your product can work against youHow skeptical selling builds credibility and long-term relationshipsThis episode is especially valuable for entrepreneurs, consultants, B2B sales professionals, and anyone tired of sounding like every other salesperson in their market.Sales is still the most lucrative skill in the world.But only if you do it differently.If you want to close more deals without being pushy, awkward, or manipulative, this conversation will change how you sell. Resources mentioned in this episode:Walker McKay’s book: Some Will, Some Won’t, So What, Who’s NextFree mini-course: Learn the seven most expensive sales mistakesSearch 7salesmistakes.com to access it. Subscribe for more no-fluff sales advice that actually works. Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.
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Most salespeople are taught to push for the yes.And that’s exactly why prospects push back.In this episode of No BS Sales School, Walker McKay breaks down one of the most overlooked principles in modern selling: giving your prospects agency.Nobody wants to be cornered. Nobody wants to be pressured. And when prospects feel forced, they walk. Even if your product is great.Walker explains why outdated pressure tactics damage trust, ruin your reputation, and quietly kill deals before they ever close. You’ll learn:Why giving prospects permission to say no actually increases close ratesHow pressure-based closing creates resistance, even with qualified buyersThe psychology behind agency and decision-making in salesThe 5 Cs of Closing, including the closing agreement most salespeople are afraid to useWhy being an “evangelist” for your product can work against youHow skeptical selling builds credibility and long-term relationshipsThis episode is especially valuable for entrepreneurs, consultants, B2B sales professionals, and anyone tired of sounding like every other salesperson in their market.Sales is still the most lucrative skill in the world.But only if you do it differently.If you want to close more deals without being pushy, awkward, or manipulative, this conversation will change how you sell. Resources mentioned in this episode:Walker McKay’s book: Some Will, Some Won’t, So What, Who’s NextFree mini-course: Learn the seven most expensive sales mistakesSearch 7salesmistakes.com to access it. Subscribe for more no-fluff sales advice that actually works. Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.