How Great Ideas Win With Technology And Perfect Timing
Tue Jan 13 2026
Wondering how you should be using AI and what will it mean for the future of your business? While the technology feels new, this kind of moment isn’t. Dan Sullivan and Steve Krein explore how today’s AI wave mirrors past major technology shifts, most notably the dot-com era 30 years ago, and what we can learn from those transitions.
Show Notes:
AI has quickly become impossible to ignore. If you’re not using it at all, you may already be relying on tools that are becoming outdated.
Every major technological boom in history has also come with a bust—and AI will be no different.
At its core, innovation isn’t about inventing something from nothing. Every new creation is simply a new combination of things that already exist.
AI dramatically shortens the distance between vision and execution—often eliminating barriers that once required teams, time, and resources.
AI changes how feedback works. You no longer need as many people—or sometimes any people at all—to test ideas, refine thinking, and move forward.
To use AI effectively, you must be clear about what you want. The tool amplifies intention; it doesn’t replace it.
Of all the goals someone can pursue, making money is one of the most harmless.
It’s unpredictable—and potentially dangerous—when consumers suddenly gain powerful new capabilities.
The faster you make a thoughtful decision about how you’ll engage with AI, the more freedom and leverage you’re likely to gain in return.
Resources:
Thinking About Your Thinking by Dan Sullivan
Superagency: What Could Possibly Go Right With Our AI Future by Reid Hoffman and Greg Beato
Unique Ability®
Free Zone Frontier by Dan Sullivan
More
Wondering how you should be using AI and what will it mean for the future of your business? While the technology feels new, this kind of moment isn’t. Dan Sullivan and Steve Krein explore how today’s AI wave mirrors past major technology shifts, most notably the dot-com era 30 years ago, and what we can learn from those transitions. Show Notes: AI has quickly become impossible to ignore. If you’re not using it at all, you may already be relying on tools that are becoming outdated. Every major technological boom in history has also come with a bust—and AI will be no different. At its core, innovation isn’t about inventing something from nothing. Every new creation is simply a new combination of things that already exist. AI dramatically shortens the distance between vision and execution—often eliminating barriers that once required teams, time, and resources. AI changes how feedback works. You no longer need as many people—or sometimes any people at all—to test ideas, refine thinking, and move forward. To use AI effectively, you must be clear about what you want. The tool amplifies intention; it doesn’t replace it. Of all the goals someone can pursue, making money is one of the most harmless. It’s unpredictable—and potentially dangerous—when consumers suddenly gain powerful new capabilities. The faster you make a thoughtful decision about how you’ll engage with AI, the more freedom and leverage you’re likely to gain in return. Resources: Thinking About Your Thinking by Dan Sullivan Superagency: What Could Possibly Go Right With Our AI Future by Reid Hoffman and Greg Beato Unique Ability® Free Zone Frontier by Dan Sullivan