Why Most Business Websites Don’t Convert — Ep 52
Mon Feb 02 2026
Every founder says their website matters — but most treat it like a brochure and hope for the best.In this episode, Matt is joined by Charlie Smith (Workwear Innovation) to talk honestly about websites, SEO, and the basics most founders avoid. From neglected sites and unclear offers to traffic that doesn’t convert, they unpack why “having a website” isn’t the same as having one that actually works.Takeaways:🌐 Why most small business websites don’t convert🔧 The simple, boring fixes that actually move the needle📉 Why traffic is useless if the offer isn’t clear🧠 How founders avoid website decisions — and what it costs🤖 What AI search means for websites going forwardFollow Matt:📸 Instagram - https://www.instagram.com/mrmattholland/👨💻 LinkedIn - https://www.linkedin.com/in/mrmattholland/📱 TikTok - https://www.tiktok.com/@mrmattholland❌ X - https://x.com/mrmattholland1Follow Charlie:📸 Instagram - https://www.instagram.com/theworkwearexpert👨💻 LinkedIn - https://www.linkedin.com/in/charlie-smith-1a55295b/
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Every founder says their website matters — but most treat it like a brochure and hope for the best.In this episode, Matt is joined by Charlie Smith (Workwear Innovation) to talk honestly about websites, SEO, and the basics most founders avoid. From neglected sites and unclear offers to traffic that doesn’t convert, they unpack why “having a website” isn’t the same as having one that actually works.Takeaways:🌐 Why most small business websites don’t convert🔧 The simple, boring fixes that actually move the needle📉 Why traffic is useless if the offer isn’t clear🧠 How founders avoid website decisions — and what it costs🤖 What AI search means for websites going forwardFollow Matt:📸 Instagram - https://www.instagram.com/mrmattholland/👨💻 LinkedIn - https://www.linkedin.com/in/mrmattholland/📱 TikTok - https://www.tiktok.com/@mrmattholland❌ X - https://x.com/mrmattholland1Follow Charlie:📸 Instagram - https://www.instagram.com/theworkwearexpert👨💻 LinkedIn - https://www.linkedin.com/in/charlie-smith-1a55295b/