S.3 Ep. 15: Trust At A Distance, Leading in Remote Work
Wed Nov 19 2025
In this episode of Build Your Culture Brand, Jay Raines sits down with Dr. Peggy Kendall to unpack what it really takes to lead and build trust in virtual and hybrid environments. Peggy shares why remote work cannot be managed like the office, missing nonverbals and fewer informal touch points change how people connect, give feedback, and feel known, and leaders have to recreate those interactions on purpose.
The conversation hits practical ground fast, weekly quick connects with predictable questions, intentional office hours, structured icebreakers that are not awkward, and simple tech habits that reduce Zoom fatigue and Slack overload. Jay and Peggy also dig into proximity bias, why remote contributors get overlooked for visible work and promotions, and how mentors, clear outcomes, and role modeled boundaries protect both teams and leaders from burnout.
If you are leading from a distance, this playbook will help you humanize the work, make trust measurable, and leave meetings with more energy, not less.
For more information about brand creation and culture, visit www.buildyourculturebrand.com
Connect with Dr. Peggy Kendall at https://www.peggykendall.com or at peggy@peggykendall.com
Host: Dr. Jay Raines
Guests: Dr. Peggy Kendall, Author and Keynote Speaker
Time stamps:
(00:00 - 01:04) Welcome, trust basics
(01:05 - 03:14) Tech shifts communication
(03:15 - 05:29) Missing remote signals
(05:30 - 07:03) Name relational needs
(07:04 - 09:03) Recreate hallway moments
(09:04 - 12:07) Shared responsibility basics
(12:08 - 16:25) Zoom fatigue explained
(16:26 - 18:13) Calendar and Slack
(18:14 - 21:52) Span of control
(21:53 - 24:12) Prevent leader burnout
(24:13 - 27:31) Boundaries that stick
(27:32 - 31:18) Proximity bias fixes
(31:19 - 34:37) Onboarding for culture
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In this episode of Build Your Culture Brand, Jay Raines sits down with Dr. Peggy Kendall to unpack what it really takes to lead and build trust in virtual and hybrid environments. Peggy shares why remote work cannot be managed like the office, missing nonverbals and fewer informal touch points change how people connect, give feedback, and feel known, and leaders have to recreate those interactions on purpose. The conversation hits practical ground fast, weekly quick connects with predictable questions, intentional office hours, structured icebreakers that are not awkward, and simple tech habits that reduce Zoom fatigue and Slack overload. Jay and Peggy also dig into proximity bias, why remote contributors get overlooked for visible work and promotions, and how mentors, clear outcomes, and role modeled boundaries protect both teams and leaders from burnout. If you are leading from a distance, this playbook will help you humanize the work, make trust measurable, and leave meetings with more energy, not less. For more information about brand creation and culture, visit www.buildyourculturebrand.com Connect with Dr. Peggy Kendall at https://www.peggykendall.com or at peggy@peggykendall.com Host: Dr. Jay Raines Guests: Dr. Peggy Kendall, Author and Keynote Speaker Time stamps: (00:00 - 01:04) Welcome, trust basics (01:05 - 03:14) Tech shifts communication (03:15 - 05:29) Missing remote signals (05:30 - 07:03) Name relational needs (07:04 - 09:03) Recreate hallway moments (09:04 - 12:07) Shared responsibility basics (12:08 - 16:25) Zoom fatigue explained (16:26 - 18:13) Calendar and Slack (18:14 - 21:52) Span of control (21:53 - 24:12) Prevent leader burnout (24:13 - 27:31) Boundaries that stick (27:32 - 31:18) Proximity bias fixes (31:19 - 34:37) Onboarding for culture