Business Bitcoinization

The U.S. government's BTC stash grows from a 127k BTC seizure by the DOJ as “budget-neutral” acquisition plans stall. While Washington drags its feet, institutions keep stacking and the market shrugs off old coins moving. Josh Friedeman, Trey Sellers, and Jon Gordon break down Bitcoin’s so-called IPO moment, Square’s Lightning rollout, and Steak ’n Shake’s balance-sheet flex - signals of Bitcoin’s quiet advance from a seemingly "niche" interest to infrastructure. KEY TAKEAWAYS DOJ’s Bitcoin stash raises questions about USG's BTC approach: HODL or return? Old coins moving test market absorption - liquidity without collapse Square’s Lightning integration could orange-pill millions of merchants Steak ’n Shake’s reserve shows brand adoption turning real Fewer influencers, more builders - the network is maturing CONNECT WITH JON 𝕏: @thebitcoinyogi Instagram: @jongordon9 LinkedIn: Jon Gordon Websites: Satoshi Health | Sound HSA CONNECT WITH TREY 𝕏: @ts_hodl LinkedIn: Trey Sellers Website: treysellers.com Newsletter: firebtc.substack.com CONNECT WITH JOSH 𝕏: @joshuafriedeman LinkedIn: Josh Friedeman SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → https://velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → https://strongwealth.net