Business Growth On Purpose

All good things come to an end – like this marketing series. Today, we wrap up our twenty questions with questions about people and budgets. From influencers to staff to testimonials, Jose discusses five critical questions business owners ask about their marketing. What should my B2B marketing budget allocation look like, and how can I optimize it? How can I leverage my current staff to handle marketing tasks? How can I build and nurture relationships with B2B influencers or thought leaders? How can I create and leverage case studies and customer testimonials for B2B marketing? How can I align my sales and marketing teams to improve lead generation and conversions? These questions can serve as a starting point for B2B owners looking to engage with marketing consultants and develop a successful marketing strategy for their businesses. The specific answers and strategies will depend on the unique goals, industry, and target audience of each B2B business.