The Biggest Pricing Mistake Chiropractors in Canada Keep Making
Wed Feb 04 2026
In this episode of Business School for the Rehab Chiropractor Justin speaks to Kurtis Gryba, a practice owner from Saskatoon, Saskatchewan, Canada who shares how opening a clinic during COVID exposed the cracks in traditional pricing, insurance dependence, and service models. He also shares how it forced him to rethink how a sustainable chiropractic practice is actually built. Justin and Kurtis also talk about those crucial leadership moments that determine whether a clinic stays small, becomes chaotic, or grows with intention.
In this episode, you’ll hear about:
The biggest pricing mistake chiropractors in Canada keep making.
How the insurance model shapes patient behavior and clinic profitability.What it really takes to restructure a clinic without losing momentum or team trust.Your Host: Justin RabinowitzFounder of RehabChiro Coach.Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.
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In this episode of Business School for the Rehab Chiropractor Justin speaks to Kurtis Gryba, a practice owner from Saskatoon, Saskatchewan, Canada who shares how opening a clinic during COVID exposed the cracks in traditional pricing, insurance dependence, and service models. He also shares how it forced him to rethink how a sustainable chiropractic practice is actually built. Justin and Kurtis also talk about those crucial leadership moments that determine whether a clinic stays small, becomes chaotic, or grows with intention. In this episode, you’ll hear about: The biggest pricing mistake chiropractors in Canada keep making. How the insurance model shapes patient behavior and clinic profitability.What it really takes to restructure a clinic without losing momentum or team trust.Your Host: Justin RabinowitzFounder of RehabChiro Coach.Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.