"Life is unpredictable… how do I create consistently?"
Mon Feb 02 2026
Imagine you’ve promised a good friend - someone you genuinely care about - that you’ll reach out every single day. Your friend is struggling. They need your presence, your advice, or simply your thoughtful voice.
You’d make time, wouldn’t you?
You’d text them something meaningful, record a quick voice message, or even film a short video while waiting for your flight to board. You’d find a way.
Because you made a commitment, and because you care.
Now, what if you treated your audience exactly this way?
Your ideal audience is that friend.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
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Imagine you’ve promised a good friend - someone you genuinely care about - that you’ll reach out every single day. Your friend is struggling. They need your presence, your advice, or simply your thoughtful voice. You’d make time, wouldn’t you? You’d text them something meaningful, record a quick voice message, or even film a short video while waiting for your flight to board. You’d find a way. Because you made a commitment, and because you care. Now, what if you treated your audience exactly this way? Your ideal audience is that friend. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com