Josh Khan on The Dark Reality of Modern Healthcare (And How It Can Be Fixed) (S4:E4)
Thu Feb 05 2026
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About Josh Khan
Josh Khan is a visionary entrepreneur and the founder of Eden, a company dedicated to revolutionizing healthcare. With a background that includes years of experience in startup environments and Fortune 500 companies, Josh is focused on dismantling the outdated healthcare system and building a personalized, consumer-centric approach to health and wellness. His work has touched the lives of hundreds of thousands, providing them with innovative ways to look, feel, and perform at their best.
Reference Links:
Grab a copy of Bobby Mascia’s book Unchained: The Raw Truth About Entrepreneurship, Family Business, and Life Balance: https://a.co/d/dSwUruDLinkedinGreen Ridge Wealth PlanningBobbyMascia.comInstagram - Bobby MasciaInstagram - Business UnchainedJosh Khan
LinkedInEden WebsiteEden InstagramEpisode Highlights
In this episode of Business Unchained, Bobby Mascia sits down with Josh Khan, Executive President and Co-Founder of Eden, to discuss the broken state of modern healthcare and what it will take to fix it. Josh's entrepreneurial journey is anything but traditional, and he shares how his personal experiences, combined with a deep understanding of the healthcare system, led him to disrupt one of the most archaic industries in the world.
Josh opens up about the moment he realized healthcare was fundamentally broken and how his shift from working in automotive tech to healthcare was driven by the desire to make a meaningful impact during the global pandemic.
"I was looking at my kids, and I said, 'I don't want to tell my kids that during a global pandemic, I was shilling car parts on the internet.” - Josh (03:26)
The episode dives deep into the concept of Healthcare 3.0, a new framework for healthcare that focuses on improving people's lives through simple, actionable health goals: Looking good, feeling good, and performing at your best. His goal is to improve metabolic health as a foundational element of wellness, removing the barriers that prevent people from accessing the treatments they need to live a healthier life.
"You give people incredible outcomes, and they’ll start demanding more," - Josh (19:42)
Josh also talks about his vision for the future, which involves creating a parallel healthcare economy where consumers demand better outcomes, vote with their wallets, and ultimately force change. The episode wraps with Josh’s big vision for Healthcare 3.0, which includes open-sourcing the solutions that have worked for Eden, allowing others to replicate the model and transform the industry from the inside out.
In This Episode
[00:00] Introduction[02:11] Josh's Journey into Healthcare[05:04] Realizing Healthcare is Broken[08:14] The Healthcare 3.0 Framework[12:03] Healthcare and the Insurance Scam[16:03] Democratizing Access to Medications[19:42] Building a Scalable Healthcare Model[21:49] The Future of Healthcare 3.0[25:10] The Role of People in Shaping Healthcare[30:00] Scaling Eden and Managing Growth[33:15] Balancing Work and Family in Entrepreneurship[37:05] Overcoming the Challenges of a Broken System[39:18
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Send us a text About Josh Khan Josh Khan is a visionary entrepreneur and the founder of Eden, a company dedicated to revolutionizing healthcare. With a background that includes years of experience in startup environments and Fortune 500 companies, Josh is focused on dismantling the outdated healthcare system and building a personalized, consumer-centric approach to health and wellness. His work has touched the lives of hundreds of thousands, providing them with innovative ways to look, feel, and perform at their best. Reference Links: Grab a copy of Bobby Mascia’s book Unchained: The Raw Truth About Entrepreneurship, Family Business, and Life Balance: https://a.co/d/dSwUruDLinkedinGreen Ridge Wealth PlanningBobbyMascia.comInstagram - Bobby MasciaInstagram - Business UnchainedJosh Khan LinkedInEden WebsiteEden InstagramEpisode Highlights In this episode of Business Unchained, Bobby Mascia sits down with Josh Khan, Executive President and Co-Founder of Eden, to discuss the broken state of modern healthcare and what it will take to fix it. Josh's entrepreneurial journey is anything but traditional, and he shares how his personal experiences, combined with a deep understanding of the healthcare system, led him to disrupt one of the most archaic industries in the world. Josh opens up about the moment he realized healthcare was fundamentally broken and how his shift from working in automotive tech to healthcare was driven by the desire to make a meaningful impact during the global pandemic. "I was looking at my kids, and I said, 'I don't want to tell my kids that during a global pandemic, I was shilling car parts on the internet.” - Josh (03:26) The episode dives deep into the concept of Healthcare 3.0, a new framework for healthcare that focuses on improving people's lives through simple, actionable health goals: Looking good, feeling good, and performing at your best. His goal is to improve metabolic health as a foundational element of wellness, removing the barriers that prevent people from accessing the treatments they need to live a healthier life. "You give people incredible outcomes, and they’ll start demanding more," - Josh (19:42) Josh also talks about his vision for the future, which involves creating a parallel healthcare economy where consumers demand better outcomes, vote with their wallets, and ultimately force change. The episode wraps with Josh’s big vision for Healthcare 3.0, which includes open-sourcing the solutions that have worked for Eden, allowing others to replicate the model and transform the industry from the inside out. In This Episode [00:00] Introduction[02:11] Josh's Journey into Healthcare[05:04] Realizing Healthcare is Broken[08:14] The Healthcare 3.0 Framework[12:03] Healthcare and the Insurance Scam[16:03] Democratizing Access to Medications[19:42] Building a Scalable Healthcare Model[21:49] The Future of Healthcare 3.0[25:10] The Role of People in Shaping Healthcare[30:00] Scaling Eden and Managing Growth[33:15] Balancing Work and Family in Entrepreneurship[37:05] Overcoming the Challenges of a Broken System[39:18