"We don't f*ck with people's money." | Integrity, Ethics & the Responsibility of Transformation ft. Dr. Nicole Woodard | 296
Tue Jan 20 2026
In this episode, Jen Casey is joined by Dr. Nicole Woodard to have a candid, behind-the-scenes conversation about what real integrity looks like in modern online business —especially in coaching, certifications, and transformational work.
What we share here is rooted in lived experience, hard decisions, and moments where integrity cost us more in the short term, but protected trust, relationships, and impact in the long term.
Together, Jen and Nicole unpack the ethical responsibilities that come with working with people's money, nervous systems, identities, and life transitions... especially as AI, automation, and scale reshape the online landscape.
In this episode, we deep dive into:
What ethical leadership really looks like when handling people's money: honoring delivery, energetic commitment, refunds, and payment plans with care.
Why deep transformation creates identity-level shifts, cognitive dissonance, and responsibility that most programs underestimate or abandon too early.
How trauma responses like freeze and shutdown affect client behavior, and how to hold clear boundaries without withdrawing compassion or support.
The difference between truthful urgency and psychological manipulation, and why integrity is becoming a competitive advantage in the age of AI.
Making values-based business decisions during burnout, health crises, or life upheaval, even when it means slowing growth to protect people.
Why embodied, grounded leadership matters more than ever as AI increases noise, and how ethical creators are uniquely positioned to rise.
ABOUT YOUR HOST:
Jen Casey is a Subconscious Mind Coach, Energy Healer, and Trainer of the Psyche Coaching Certification, and host of the Top-100 CEO Psyche® Podcast.
Through bringing together her love of psychology, the subconscious mind, and energetics, along with her passion for online marketing, program design, and masterful facilitation, she helps online coaches design transformational client experiences from marketing and creation — to coaching and facilitation.
She knows building a world-class coaching business, starts with becoming a world-class coach. To follow along with Jen's work, follow her on IG @heyjencasey, or learn more about her latest offerings at heyjencasey.com.
ABOUT OUR GUEST:
Dr. Nicole Woodard is a clinician, capacity strategist, and the founder of The Symptom Whisperer®, helping women and non-binary founders build the physical health required to scale without the 3 AM anxiety or brain fog. Through her signature RARE Method™, she bridges the gap between high-level execution and nervous system health, transforming a founder's physiology into their most powerful business operating system.
As a 15-year clinician and past adjunct professor, Dr. Nicole uses her nervous system dashboard to guide over 3,500 clients including Olympians to eight-figure entrepreneurs to more consistency and passion in their vision. She specializes in resolving the energy bottlenecks that stall launches, team communication, and deliverables, proving that consistent output starts with capacity, not more hustle.
Featured in Impact Magazine, The Breathwork Channel, and repeat guest on CEO Psyche Podcast, Dr. Nicole is recognized for making neuroscience and biohacking practical for high-performers. Through her programs Regulated™ and Entrepreneur Reset, she ensures a leader's internal capacity finally matches the size of their vision, building businesses their bodies can sustainably support.
@symptomwhisperer
And, she is also a co-facilitator of the Psyche Coaching Certification! ⤵️
RESOURCES
🌟 Psyche Coaching Certification: Join the Interest List and be the first to know when enrollment opens in 2026!
🧠 Subconscious Coaching Secrets: Learn How World-Class Coaches Facilitate Rave-Worthy Client Breakthroughs & Get Paid Abundantly — without spending years second-guessing, underdelivering, & undercharging while you "figure it out".
🎧 The Overthinking Meditation: If your brain feels like it's running in circles, replaying conversations, second-guessing decisions, and jumping ten steps ahead, with way too many tabs open, this is for you.
This guided meditation is designed to gently clear your mind— without forcing thoughts away or "trying to think positively." Instead, this practice works with your subconscious and nervous system, allowing intuition, focus, and creativity to return naturally.
More
In this episode, Jen Casey is joined by Dr. Nicole Woodard to have a candid, behind-the-scenes conversation about what real integrity looks like in modern online business —especially in coaching, certifications, and transformational work. What we share here is rooted in lived experience, hard decisions, and moments where integrity cost us more in the short term, but protected trust, relationships, and impact in the long term. Together, Jen and Nicole unpack the ethical responsibilities that come with working with people's money, nervous systems, identities, and life transitions... especially as AI, automation, and scale reshape the online landscape. In this episode, we deep dive into: What ethical leadership really looks like when handling people's money: honoring delivery, energetic commitment, refunds, and payment plans with care. Why deep transformation creates identity-level shifts, cognitive dissonance, and responsibility that most programs underestimate or abandon too early. How trauma responses like freeze and shutdown affect client behavior, and how to hold clear boundaries without withdrawing compassion or support. The difference between truthful urgency and psychological manipulation, and why integrity is becoming a competitive advantage in the age of AI. Making values-based business decisions during burnout, health crises, or life upheaval, even when it means slowing growth to protect people. Why embodied, grounded leadership matters more than ever as AI increases noise, and how ethical creators are uniquely positioned to rise. ABOUT YOUR HOST: Jen Casey is a Subconscious Mind Coach, Energy Healer, and Trainer of the Psyche Coaching Certification, and host of the Top-100 CEO Psyche® Podcast. Through bringing together her love of psychology, the subconscious mind, and energetics, along with her passion for online marketing, program design, and masterful facilitation, she helps online coaches design transformational client experiences from marketing and creation — to coaching and facilitation. She knows building a world-class coaching business, starts with becoming a world-class coach. To follow along with Jen's work, follow her on IG @heyjencasey, or learn more about her latest offerings at heyjencasey.com. ABOUT OUR GUEST: Dr. Nicole Woodard is a clinician, capacity strategist, and the founder of The Symptom Whisperer®, helping women and non-binary founders build the physical health required to scale without the 3 AM anxiety or brain fog. Through her signature RARE Method™, she bridges the gap between high-level execution and nervous system health, transforming a founder's physiology into their most powerful business operating system. As a 15-year clinician and past adjunct professor, Dr. Nicole uses her nervous system dashboard to guide over 3,500 clients including Olympians to eight-figure entrepreneurs to more consistency and passion in their vision. She specializes in resolving the energy bottlenecks that stall launches, team communication, and deliverables, proving that consistent output starts with capacity, not more hustle. Featured in Impact Magazine, The Breathwork Channel, and repeat guest on CEO Psyche Podcast, Dr. Nicole is recognized for making neuroscience and biohacking practical for high-performers. Through her programs Regulated™ and Entrepreneur Reset, she ensures a leader's internal capacity finally matches the size of their vision, building businesses their bodies can sustainably support. @symptomwhisperer And, she is also a co-facilitator of the Psyche Coaching Certification! ⤵️ RESOURCES 🌟 Psyche Coaching Certification: Join the Interest List and be the first to know when enrollment opens in 2026! 🧠 Subconscious Coaching Secrets: Learn How World-Class Coaches Facilitate Rave-Worthy Client Breakthroughs & Get Paid Abundantly — without spending years second-guessing, underdelivering, & undercharging while you "figure it out". 🎧 The Overthinking Meditation: If your brain feels like it's running in circles, replaying conversations, second-guessing decisions, and jumping ten steps ahead, with way too many tabs open, this is for you. This guided meditation is designed to gently clear your mind— without forcing thoughts away or "trying to think positively." Instead, this practice works with your subconscious and nervous system, allowing intuition, focus, and creativity to return naturally.