Shelby Boolay of Noco Cookie Cakes — Losing a Job While Pregnant & Redefining What’s Possible through Social Media, Community & Cake Decorating
Thu Jan 15 2026
Nico AKA Shelby Boolay, the creator behind Noco Cookie Cakes, never planned to become a viral baking sensation.
A mom of two, she quietly decorated cookie cakes while her kids napped — until the internet took notice. With over half a million followers and millions of likes across Instagram and TikTok, Nico’s detailed cookie cakes have captured the attention of the internet and major brands alike.
But behind the frosting is a deeper story. Nico lost her high-paying tech job while three months pregnant — a moment that could have derailed everything.
Instead, she followed a small instinct to decorate and sell a cookie cake. Less than a year later, she’s built a thriving business, a devoted community, and a life that looks very different than the one she lost.
In this episode:
Losing a job while pregnant — and why it doesn’t have to define what comes next
Turning a creative passion into a profitable business
Motherhood, identity, and redefining career success
Why seeing what’s possible can change everything
This episode is for anyone who has been laid off, underestimated, or questioning what’s next — and needs proof that meaningful change is possible at any stage of life.
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To connect with Shelby Boolay click HERE
To learn more Noco Cookie Cakes click HERE
To connect with CHAT CPG Food + More click HERE
To connect with Elizabeth (Liz) Mulherin click HERE
To connect with Meghan Sumser click HERE
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This episode is brought to you by Shelf Love:
Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.
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Nico AKA Shelby Boolay, the creator behind Noco Cookie Cakes, never planned to become a viral baking sensation. A mom of two, she quietly decorated cookie cakes while her kids napped — until the internet took notice. With over half a million followers and millions of likes across Instagram and TikTok, Nico’s detailed cookie cakes have captured the attention of the internet and major brands alike. But behind the frosting is a deeper story. Nico lost her high-paying tech job while three months pregnant — a moment that could have derailed everything. Instead, she followed a small instinct to decorate and sell a cookie cake. Less than a year later, she’s built a thriving business, a devoted community, and a life that looks very different than the one she lost. In this episode: Losing a job while pregnant — and why it doesn’t have to define what comes next Turning a creative passion into a profitable business Motherhood, identity, and redefining career success Why seeing what’s possible can change everything This episode is for anyone who has been laid off, underestimated, or questioning what’s next — and needs proof that meaningful change is possible at any stage of life. ------------------------------------------------------- To connect with Shelby Boolay click HERE To learn more Noco Cookie Cakes click HERE To connect with CHAT CPG Food + More click HERE To connect with Elizabeth (Liz) Mulherin click HERE To connect with Meghan Sumser click HERE ********** This episode is brought to you by Shelf Love: Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.