Episode 17: Pre-Opening Playbook: How to Launch Your Car Wash with Thousands of Customers Waiting
Mon Feb 02 2026
Most operators open their car wash hoping customers show up. Smart operators open with thousands already waiting.In this episode, I break down the pre-opening playbook that helped one operator build a 7,000-person text club before washing a single car, another presell 274 memberships before opening day, and a third turn a "C location" into 4,000+ active members.This is the exact system for building your customer base while your wash is still under construction.KEY INSIGHTS:- Awareness does not pay the bills. Phone numbers do.- The best time to build your list is the moment you claim the dirt- Construction delays can become competitive advantages- Free washes without phone number capture are wasted moneyThe Car Wash Growth Playbook is your weekly source for practical marketing strategies that work. New episodes every Monday.Learn more about OptSpot: https://optspot.comGet our FREE Five Funnels to Freedom Crash Course: https://optspot.us/five-funnels-ep17#carwash #carwashmarketing #carwashbusiness #grandopening #textmarketing #smsmarketing #membershipmarketing
More
Most operators open their car wash hoping customers show up. Smart operators open with thousands already waiting.In this episode, I break down the pre-opening playbook that helped one operator build a 7,000-person text club before washing a single car, another presell 274 memberships before opening day, and a third turn a "C location" into 4,000+ active members.This is the exact system for building your customer base while your wash is still under construction.KEY INSIGHTS:- Awareness does not pay the bills. Phone numbers do.- The best time to build your list is the moment you claim the dirt- Construction delays can become competitive advantages- Free washes without phone number capture are wasted moneyThe Car Wash Growth Playbook is your weekly source for practical marketing strategies that work. New episodes every Monday.Learn more about OptSpot: https://optspot.comGet our FREE Five Funnels to Freedom Crash Course: https://optspot.us/five-funnels-ep17#carwash #carwashmarketing #carwashbusiness #grandopening #textmarketing #smsmarketing #membershipmarketing