10. Marketing Without Social Media: Why I’m Stepping Back (and What I’m Doing Instead)
Thu Feb 05 2026
A lot of the most effective marketing doesn’t look like marketing at all.
It isn’t loud.It isn’t constant.
And most of the time, it isn’t happening on social media.
In this episode, I’m talking about the kinds of marketing that fly under the radar - the work that doesn’t show up in your feed, but quietly builds trust, authority, and momentum over time.
We’ll explore:
Why social media is just one distribution channel, not the whole strategy
How things like speaking, podcasting, networking, referrals, and collaborations do the heavy lifting behind the scenes
Why owned platforms (your website, email list, and long-form content) matter more than ever
The power of local marketing and relationship-based growth
And how to stop measuring your success by what’s visible online
This episode is for the business owner who’s doing meaningful work; even if it doesn’t look flashy or “content-y” from the outside.
If you’ve ever wondered whether you’re doing enough because you’re not constantly posting…
This is your permission slip to trust the kind of marketing that doesn’t need to perform to be effective.
Quiet doesn’t mean ineffective.
Sometimes it means strategic.
🎧 Press play.
Check out Rebel Soul Media
Book your Website in a Day
Subscribe to my "Digital Marketing Made Simple" newsletter to get the real juicy goods in online biz!
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A lot of the most effective marketing doesn’t look like marketing at all. It isn’t loud.It isn’t constant. And most of the time, it isn’t happening on social media. In this episode, I’m talking about the kinds of marketing that fly under the radar - the work that doesn’t show up in your feed, but quietly builds trust, authority, and momentum over time. We’ll explore: Why social media is just one distribution channel, not the whole strategy How things like speaking, podcasting, networking, referrals, and collaborations do the heavy lifting behind the scenes Why owned platforms (your website, email list, and long-form content) matter more than ever The power of local marketing and relationship-based growth And how to stop measuring your success by what’s visible online This episode is for the business owner who’s doing meaningful work; even if it doesn’t look flashy or “content-y” from the outside. If you’ve ever wondered whether you’re doing enough because you’re not constantly posting… This is your permission slip to trust the kind of marketing that doesn’t need to perform to be effective. Quiet doesn’t mean ineffective. Sometimes it means strategic. 🎧 Press play. Check out Rebel Soul Media Book your Website in a Day Subscribe to my "Digital Marketing Made Simple" newsletter to get the real juicy goods in online biz!