Bart Caylor’s New Book For All Higher Ed Leaders: Know What You Don’t Know
Tue Feb 03 2026
Recorded live at the CCCU International Forum 2026
In this special episode, Zach Coffin sits down with Bart Caylor to dive into the heart of Bart’s brand-new book, Know What You Don't Know. They discuss why marketing literacy is no longer optional for the C-suite and how leaders can stop outsourcing judgment and start leading with curiosity. From the cautionary tale of a $1,200 keyword to reframing AI as "institutional electricity," Bart provides a wake-up call for leaders navigating the enrollment cliff and a rapidly shifting landscape.
Order Your Copy: Get the insights you need to lead with confidence. Purchase Know What You Don't Know on Amazon here:http://knowwhatyoudont.com/
🎧 What We Cover in This Episode
Closing the literacy gap between leadership and marketing teams.
Strategic AI adoption that accelerates human judgment rather than replacing it.
Courageous decision-making rooted in data rather than tradition or ego.
Optimizing the enrollment funnel to move beyond "static" recruitment tools
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Recorded live at the CCCU International Forum 2026 In this special episode, Zach Coffin sits down with Bart Caylor to dive into the heart of Bart’s brand-new book, Know What You Don't Know. They discuss why marketing literacy is no longer optional for the C-suite and how leaders can stop outsourcing judgment and start leading with curiosity. From the cautionary tale of a $1,200 keyword to reframing AI as "institutional electricity," Bart provides a wake-up call for leaders navigating the enrollment cliff and a rapidly shifting landscape. Order Your Copy: Get the insights you need to lead with confidence. Purchase Know What You Don't Know on Amazon here:http://knowwhatyoudont.com/ 🎧 What We Cover in This Episode Closing the literacy gap between leadership and marketing teams. Strategic AI adoption that accelerates human judgment rather than replacing it. Courageous decision-making rooted in data rather than tradition or ego. Optimizing the enrollment funnel to move beyond "static" recruitment tools The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information.