Black Friday Ads 2025: How to Amplify Your Offer Fast
Fri Oct 31 2025
Want your Black Friday offer seen by thousands — without wasting ad spend?
In this episode of Content Catalyst, Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes to unpack how to amplify your message with Meta ads that convert.
You’ll learn when to start your campaigns, how to build your warm audience before the Black Friday rush, and the creative mix that stops the scroll. Stacey shares her proven system for lead generation, retargeting, and ad budgeting, even if Meta feels confusing.
💌 Stay ahead this season. Subscribe to Deb’s newsletter for weekly content and campaign strategies: https://debszabo.com/
👀 IN THIS EPISODE, DEB & STACEY COVER:
✅ When to start your Black Friday ads (hint: it’s now)✅ How to build your warm audience before the sale✅ The “warm-up window” strategy to slash ad costs✅ Creative formats that convert: video, image & carousel✅ Common ad mistakes to avoid this holiday season✅ Budgeting for list-building vs. sales campaigns✅ How to retarget your best prospects for profit
💡 This is Part 5 of the 10-part Black Friday Lead Machine series, guiding you from offer to launch.
🕒 TIMESTAMPS
00:00 – Intro: Your Final Step to Black Friday Success01:00 – Why You Need to Amplify with Ads02:00 – When to Start Running Your Black Friday Ads03:00 – The Warm-Up Window: Building Your List Early04:30 – Targeting & Audience Strategy06:00 – Why Creative and Copy Matter More Than Ever07:30 – Common Mistakes in Ad Campaigns09:00 – Creating Multiple Ad Formats That Convert10:30 – Budget Tips for Black Friday Campaigns12:00 – Retargeting: Turning Warm Leads into Buyers13:00 – Recap & How to Join the Black Friday Lead Machine
🚀 NEXT STEPS + RESOURCES
🎯 Join the Black Friday Lead Machine Challenge: blackfridayleadmachine.com🔗 Instagram: / debszabo_🔗 Website: https://debszabo.com🔗 Free Tools: https://debszabo.com/resources🔗 Instagram: / staceyhughes.co
💼 WORK WITH DEB SZABODeb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.
👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo
💼 Work With Stacey HughesStacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork.
👉 Work with Stacey at staceyhughes.co Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.
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Want your Black Friday offer seen by thousands — without wasting ad spend? In this episode of Content Catalyst, Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes to unpack how to amplify your message with Meta ads that convert. You’ll learn when to start your campaigns, how to build your warm audience before the Black Friday rush, and the creative mix that stops the scroll. Stacey shares her proven system for lead generation, retargeting, and ad budgeting, even if Meta feels confusing. 💌 Stay ahead this season. Subscribe to Deb’s newsletter for weekly content and campaign strategies: https://debszabo.com/ 👀 IN THIS EPISODE, DEB & STACEY COVER: ✅ When to start your Black Friday ads (hint: it’s now)✅ How to build your warm audience before the sale✅ The “warm-up window” strategy to slash ad costs✅ Creative formats that convert: video, image & carousel✅ Common ad mistakes to avoid this holiday season✅ Budgeting for list-building vs. sales campaigns✅ How to retarget your best prospects for profit 💡 This is Part 5 of the 10-part Black Friday Lead Machine series, guiding you from offer to launch. 🕒 TIMESTAMPS 00:00 – Intro: Your Final Step to Black Friday Success01:00 – Why You Need to Amplify with Ads02:00 – When to Start Running Your Black Friday Ads03:00 – The Warm-Up Window: Building Your List Early04:30 – Targeting & Audience Strategy06:00 – Why Creative and Copy Matter More Than Ever07:30 – Common Mistakes in Ad Campaigns09:00 – Creating Multiple Ad Formats That Convert10:30 – Budget Tips for Black Friday Campaigns12:00 – Retargeting: Turning Warm Leads into Buyers13:00 – Recap & How to Join the Black Friday Lead Machine 🚀 NEXT STEPS + RESOURCES 🎯 Join the Black Friday Lead Machine Challenge: blackfridayleadmachine.com🔗 Instagram: / debszabo_🔗 Website: https://debszabo.com🔗 Free Tools: https://debszabo.com/resources🔗 Instagram: / staceyhughes.co 💼 WORK WITH DEB SZABODeb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts. 👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo 💼 Work With Stacey HughesStacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork. 👉 Work with Stacey at staceyhughes.co Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.