CCR333: Why We Buy What We Buy In Stores with "The Retail Doc" Bob Phibbs
Tue Oct 28 2025
If you've ever walked into a store (or scrolled a sales page) and thought, "Man… where's the human in all this?" — this episode is for you.
Bob Phibbs, better known as The Retail Doctor, has spent decades helping brands rediscover the art of real connection — and in this conversation, he and Kevin unpack what it means to sell with soul in a world that keeps getting more automated, distracted, and disconnected.
Bob shares stories from his early retail days — selling shoes in college, growing a western wear chain to 55 stores, and learning from giants like Tony Robbins — to reveal what he believes is the ultimate sales superpower: human presence.
They talk about confidence, fear, and why so many people (and businesses) forget that customers don't want perfection — they want people.
It's a conversation about selling, yes. But it's also about living — showing up, being curious, and having the guts to put yourself out there when everyone else is hiding behind screens.
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If you've ever walked into a store (or scrolled a sales page) and thought, "Man… where's the human in all this?" — this episode is for you. Bob Phibbs, better known as The Retail Doctor, has spent decades helping brands rediscover the art of real connection — and in this conversation, he and Kevin unpack what it means to sell with soul in a world that keeps getting more automated, distracted, and disconnected. Bob shares stories from his early retail days — selling shoes in college, growing a western wear chain to 55 stores, and learning from giants like Tony Robbins — to reveal what he believes is the ultimate sales superpower: human presence. They talk about confidence, fear, and why so many people (and businesses) forget that customers don't want perfection — they want people. It's a conversation about selling, yes. But it's also about living — showing up, being curious, and having the guts to put yourself out there when everyone else is hiding behind screens.