Harnessing AI for Strategic Communication with Sarah Evans
Tue Oct 07 2025
In this episode of 'Strategic Communicator with Dan Farkas on the Marketing Podcast Network, Dan sits down with Sarah Evans, partner and head of PR at Zen Media, to discuss the evolving role of AI in strategic communication.
Sarah shares her insights on the integration of AI tools like ChatGPT for overcoming writer's block and enhancing creativity. She then discusses the importance of maintaining the human element in PR, especially as more AI-generated content becomes prevalent. They delve into the trust and credibility issues surrounding AI-generated content and explore strategies for PR agencies to adopt AI into their workflow effectively. Sarah also touches on the implications for education and the need for future PR professionals to blend technical skills with traditional strategic abilities.
(00:00) Introduction and Guest Welcome
(02:28) Balancing Creativity and Technology in PR
(03:53) The Role of AI in Strategic Communication
(07:07 )Generative AI and Content Strategy
(09:02) Navigating the Future of PR with AI
(23:13) The Importance of Human Relationships in PR
(30:19) Five Questions with Sarah Evans
https://www.linkedin.com/in/prsarahevans/
https://zenmedia.com
https://passpr.com
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In this episode of 'Strategic Communicator with Dan Farkas on the Marketing Podcast Network, Dan sits down with Sarah Evans, partner and head of PR at Zen Media, to discuss the evolving role of AI in strategic communication. Sarah shares her insights on the integration of AI tools like ChatGPT for overcoming writer's block and enhancing creativity. She then discusses the importance of maintaining the human element in PR, especially as more AI-generated content becomes prevalent. They delve into the trust and credibility issues surrounding AI-generated content and explore strategies for PR agencies to adopt AI into their workflow effectively. Sarah also touches on the implications for education and the need for future PR professionals to blend technical skills with traditional strategic abilities. (00:00) Introduction and Guest Welcome (02:28) Balancing Creativity and Technology in PR (03:53) The Role of AI in Strategic Communication (07:07 )Generative AI and Content Strategy (09:02) Navigating the Future of PR with AI (23:13) The Importance of Human Relationships in PR (30:19) Five Questions with Sarah Evans https://www.linkedin.com/in/prsarahevans/ https://zenmedia.com https://passpr.com Learn more about your ad choices. Visit megaphone.fm/adchoices