Who Is Apple Creator Studio Really For? (And Why Your Answer Matters)
Tue Feb 03 2026
Apple’s new Creator Studio bundle has sparked mixed reactions across the creator community.
In this episode of Create a Flow, Elesha Jacobs breaks down why creators are having completely different conversations about the same tool and why your stage in the creative journey matters more than price.
Using real-world examples and industry history, Elesha explains who Apple Creator Studio is actually for, what creators gain and lose with subscriptions, and how to evaluate creative tools in a subscription-first future.
In this episode, you’ll learn:
👉🏽 Why Creator Studio feels valuable to some creators and frustrating to others
👉🏽 The difference between ownership and access in creative tools
👉🏽 What Adobe’s subscription shift teaches us about Apple’s strategy
👉🏽 A 3-question framework for evaluating any creator subscription
👉🏽 How to avoid tool overload and subscription fatigue
Your tools should amplify the work you’re already doing not complicate it.
Get your Productivity Cheat Sheet here.
CHAPTERS:
00:00 - Why creators are having different conversations about the same tool
01:44 - Two creators, two completely different value propositions
04:18 - What Adobe’s shift to subscriptions teaches us
06:59 - What creators lose (and gain) with subscriptions
09:53 - The 3-question framework for evaluating any subscription
13:02 - Who Apple Creator Studio actually makes sense for
14:06 - Why this is really about ecosystems, not apps
16:18 - Your Creator Studio audit (this week’s action step)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit eleshanaomi.substack.com
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Apple’s new Creator Studio bundle has sparked mixed reactions across the creator community. In this episode of Create a Flow, Elesha Jacobs breaks down why creators are having completely different conversations about the same tool and why your stage in the creative journey matters more than price. Using real-world examples and industry history, Elesha explains who Apple Creator Studio is actually for, what creators gain and lose with subscriptions, and how to evaluate creative tools in a subscription-first future. In this episode, you’ll learn: 👉🏽 Why Creator Studio feels valuable to some creators and frustrating to others 👉🏽 The difference between ownership and access in creative tools 👉🏽 What Adobe’s subscription shift teaches us about Apple’s strategy 👉🏽 A 3-question framework for evaluating any creator subscription 👉🏽 How to avoid tool overload and subscription fatigue Your tools should amplify the work you’re already doing not complicate it. Get your Productivity Cheat Sheet here. CHAPTERS: 00:00 - Why creators are having different conversations about the same tool 01:44 - Two creators, two completely different value propositions 04:18 - What Adobe’s shift to subscriptions teaches us 06:59 - What creators lose (and gain) with subscriptions 09:53 - The 3-question framework for evaluating any subscription 13:02 - Who Apple Creator Studio actually makes sense for 14:06 - Why this is really about ecosystems, not apps 16:18 - Your Creator Studio audit (this week’s action step) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit eleshanaomi.substack.com