Episode 2: The Speaker Marketing Toolkit You Actually Need (Website, Speaker Reel, and Getting Booked)
Thu Feb 05 2026
In Episode 2 of The Booked & Paid Speaker Blueprint, Sean continues building the foundation of a successful speaking business by breaking down the speaker marketing toolkit event planners actually look for.
Most speakers waste time building assets that do not get them booked. In this episode, Sean explains why you do not need a one sheet and what you must have instead if you want consistent paid speaking opportunities.
If you want to get booked and paid to speak consistently, your website and speaker reel are two of the most important assets you can build.
In this episode, you will learn: Why event planners want to see video instead of a one sheet
What every professional speaker website must include
How to structure your keynote descriptions and speaker pages
Why key takeaways matter more than hype or motivation
How to position your talks around problems you solve
What event planners actually look for before hiring a speaker
How to present your experience, clients, and credibility
How to create a speaking experience instead of just giving a talk
🎬 Chapters
00:00 – Welcome and why speakers must share this episode
00:30 – Continuing the foundation from Episode 1
01:00 – Why you do not need a one sheet
01:40 – What event planners actually want to see
02:10 – The essential speaker website structure
03:00 – Keynote topics, takeaways, and booking forms
04:00 – How to communicate the value of your talk
05:00 – Standing out from motivational and inspirational speakers
05:40 – Creating a world class speaking experience
06:40 – Solving problems and changing audience behavior
07:30 – Structuring your homepage and speaker page
08:15 – How event planners navigate your website
08:50 – What's coming in Episode 3: Landing Paid Speaking Gigs
🎤 About The Podcast The Booked & Paid Speaker Blueprint Podcast is a step by step show for speakers who want to build a real speaking business and get booked consistently.
Each episode breaks down the positioning, systems, and strategies professional speakers use to land paid gigs and grow their authority. Get the guide here that is guaranteed to increase your bookings: bit.ly/getbookedtospeakguide
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In Episode 2 of The Booked & Paid Speaker Blueprint, Sean continues building the foundation of a successful speaking business by breaking down the speaker marketing toolkit event planners actually look for. Most speakers waste time building assets that do not get them booked. In this episode, Sean explains why you do not need a one sheet and what you must have instead if you want consistent paid speaking opportunities. If you want to get booked and paid to speak consistently, your website and speaker reel are two of the most important assets you can build. In this episode, you will learn: Why event planners want to see video instead of a one sheet What every professional speaker website must include How to structure your keynote descriptions and speaker pages Why key takeaways matter more than hype or motivation How to position your talks around problems you solve What event planners actually look for before hiring a speaker How to present your experience, clients, and credibility How to create a speaking experience instead of just giving a talk 🎬 Chapters 00:00 – Welcome and why speakers must share this episode 00:30 – Continuing the foundation from Episode 1 01:00 – Why you do not need a one sheet 01:40 – What event planners actually want to see 02:10 – The essential speaker website structure 03:00 – Keynote topics, takeaways, and booking forms 04:00 – How to communicate the value of your talk 05:00 – Standing out from motivational and inspirational speakers 05:40 – Creating a world class speaking experience 06:40 – Solving problems and changing audience behavior 07:30 – Structuring your homepage and speaker page 08:15 – How event planners navigate your website 08:50 – What's coming in Episode 3: Landing Paid Speaking Gigs 🎤 About The Podcast The Booked & Paid Speaker Blueprint Podcast is a step by step show for speakers who want to build a real speaking business and get booked consistently. Each episode breaks down the positioning, systems, and strategies professional speakers use to land paid gigs and grow their authority. Get the guide here that is guaranteed to increase your bookings: bit.ly/getbookedtospeakguide