GHP #109 - Operator #5 - Navigating Tech, Marketing, and Growth with Brendon Redlinger VP Marketing at Chili Piper
Sun Apr 21 2024
In this podcast episode, we sit down with Brendon Redlinger VP of Marketing at Chili Piper.
Brendan shares insights from his early career, moving from sales to marketing, and delves into the nuances of being a fractional leader. We cover the importance of understanding one's path to tech, embracing growth hacking, and the value of fractional leadership in organizational strategy and filling gaps.
Brendan highlights his approach to marketing and growth in startups, emphasizing data-driven decision-making, strategic leadership, and the significance of brand and customer satisfaction. We also discuss the future of marketing in the context of AI and changing consumer behaviors.
02:42 The Shift to Fractional Leadership Roles
06:13 The Value of Diverse Experiences in Career Development
10:46 Defining Marketing vs. Growth in Startups
14:35 Leadership Qualities and Strategies in Startups
21:46 Insights on Metrics and Resource Allocation in Marketing
27:48 Exploring Marketing Metrics and Strategies
34:58 The Future of Marketing in the AI Era
43:09 Personal Insights and Philosophical Musings
48:19 Lightning Round: Quick-fire Questions
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In this podcast episode, we sit down with Brendon Redlinger VP of Marketing at Chili Piper. Brendan shares insights from his early career, moving from sales to marketing, and delves into the nuances of being a fractional leader. We cover the importance of understanding one's path to tech, embracing growth hacking, and the value of fractional leadership in organizational strategy and filling gaps. Brendan highlights his approach to marketing and growth in startups, emphasizing data-driven decision-making, strategic leadership, and the significance of brand and customer satisfaction. We also discuss the future of marketing in the context of AI and changing consumer behaviors. 02:42 The Shift to Fractional Leadership Roles 06:13 The Value of Diverse Experiences in Career Development 10:46 Defining Marketing vs. Growth in Startups 14:35 Leadership Qualities and Strategies in Startups 21:46 Insights on Metrics and Resource Allocation in Marketing 27:48 Exploring Marketing Metrics and Strategies 34:58 The Future of Marketing in the AI Era 43:09 Personal Insights and Philosophical Musings 48:19 Lightning Round: Quick-fire Questions