Critical Mass Business Talk Show: Mor Milo is the CEO and Founder of Relli (Episode 1614)
Tue Feb 03 2026
Mor Milo is the CEO and Founder of Relli, a pioneering platform building "The Stock Market of Real Estate." Relli is a Passive Real Estate Investing Marketplace. It helps Commercial Real Estate Sponsors generate Accredited Investor leads for real estate syndications and funds through engaging its community and performance marketing.
Mor Milo brings a unique perspective shaped by his immigrant family's real estate investment journey and his experience as a retail investor in stocks and cryptocurrencies. Frustrated by the lack of similar flexibility and selection in real estate investing, Milo and co-founder Ross Iannarelli spent 18 months researching the market before launching Relli. Their approach combines deep customer discovery—interviewing operators, investors, builders, lenders, and flippers—with transparent execution and iterative product development.
Before founding Relli, Milo and Iannarelli built multiple startups, hosted a business education podcast requiring them to read 52 books annually, and developed expertise in go-to-market strategy and corporate sales systems. This operational foundation informs Relli's expanded service offerings, which now include CRM buildouts, automated sales cadences, videography services, and messaging strategy for real estate operators unprepared for the leads they receive.
Mor brings extensive expertise in finance, HR, business administration, operations, leadership, sales, strategic partnerships, and startup development to his role.
Outside of Relli, Mor dedicates his time to various philanthropic efforts. He leads a men's group, volunteers as a coach with a transformational personal development training school, and supports non-profits such as Elephant Cooperation, Fish for Life, and many more.
-- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com.
More
Mor Milo is the CEO and Founder of Relli, a pioneering platform building "The Stock Market of Real Estate." Relli is a Passive Real Estate Investing Marketplace. It helps Commercial Real Estate Sponsors generate Accredited Investor leads for real estate syndications and funds through engaging its community and performance marketing. Mor Milo brings a unique perspective shaped by his immigrant family's real estate investment journey and his experience as a retail investor in stocks and cryptocurrencies. Frustrated by the lack of similar flexibility and selection in real estate investing, Milo and co-founder Ross Iannarelli spent 18 months researching the market before launching Relli. Their approach combines deep customer discovery—interviewing operators, investors, builders, lenders, and flippers—with transparent execution and iterative product development. Before founding Relli, Milo and Iannarelli built multiple startups, hosted a business education podcast requiring them to read 52 books annually, and developed expertise in go-to-market strategy and corporate sales systems. This operational foundation informs Relli's expanded service offerings, which now include CRM buildouts, automated sales cadences, videography services, and messaging strategy for real estate operators unprepared for the leads they receive. Mor brings extensive expertise in finance, HR, business administration, operations, leadership, sales, strategic partnerships, and startup development to his role. Outside of Relli, Mor dedicates his time to various philanthropic efforts. He leads a men's group, volunteers as a coach with a transformational personal development training school, and supports non-profits such as Elephant Cooperation, Fish for Life, and many more. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com.