Rob Joubert - Boomerang BPO - Building CX Success Over 20 Years
Thu Feb 05 2026
Rob Joubert is the founder and CEO of Boomerang BPO. He is based in Cape Town, South Africa.
2025 was the 20th anniversary year for Boomerang, so at the end of the year Peter Ryan called Rob to talk about BPO and CX trends and what it takes to build a successful BPO operation from the ground up.
20 years into the journey, what has Rob learned about what clients want from a BPO partner in the 2020s?
https://www.linkedin.com/in/robert-joubert-89176011/
https://boomerangbpo.com/
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Rob Joubert is the founder and CEO of Boomerang BPO. He is based in Cape Town, South Africa. 2025 was the 20th anniversary year for Boomerang, so at the end of the year Peter Ryan called Rob to talk about BPO and CX trends and what it takes to build a successful BPO operation from the ground up. 20 years into the journey, what has Rob learned about what clients want from a BPO partner in the 2020s? https://www.linkedin.com/in/robert-joubert-89176011/ https://boomerangbpo.com/