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Defenders of Business Value

Ed Mysogland
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EntrepreneurshipPodcastsBusinessManagementENunited-states
5 / 510 ratings
The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.
Top 61.5% by pitch volume (Rank #30766 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
N/A
Episodes
100
Founded
N/A
Category
Entrepreneurship
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/defenders-of-business-value
Reply rate: 35%+

Latest Episodes

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EP 139: From Operator to Architect: The Shift That Makes Businesses Transferable using Output Thinking with John Seiffer

Wed Jan 21 2026

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Being a hands-on business owner is not the humble brag you think it is. To buyers, it signals a red flag: decisions bottlenecked at the owner, undocumented processes, fragile customer relationships, and a business that struggles to function without constant oversight. John Seiffer, founder of CEO Boot Camp and author of Output Thinking, explains why owner dependency drastically limits growth, transferability, and exit value. After decades of coaching founders across industries, he shares how many businesses run well day to day but break down during a transition. He introduces output thinking as a way to define results instead of tasks, replacing intuition-driven execution with repeatable outcomes.   In this episode, you will: Understand why hands-on ownership reduces value and complicates exits Learn how output thinking helps businesses scale and transfer See how systems and defined outcomes make a business more attractive to buyers   Highlights: (00:00) Meet John Seiffer (05:43) Stages of business growth (15:35) Output Thinking: a new approach (17:33) What to look for when hiring employees (19:13) Defining quality and documenting operating procedures (24:48) Building trust and transitioning leadership (29:58) Preparations to make your business exit-ready (33:33) Division of labor in sales (35:18) Evolving business ownership   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow John: Connect via email: john@ceobootcamp.com Learn more about CEO Boot Camp: https://ceobootcamp.com/ Learn more about Output Thinking by John Seiffer: https://a.co/d/am77udg Learn about the Exit-Ready Intensive program: https://rgahub.samcart.com/referral/zw7Z7UJK/b23xiwJ0paFyeSlt    Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

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Being a hands-on business owner is not the humble brag you think it is. To buyers, it signals a red flag: decisions bottlenecked at the owner, undocumented processes, fragile customer relationships, and a business that struggles to function without constant oversight. John Seiffer, founder of CEO Boot Camp and author of Output Thinking, explains why owner dependency drastically limits growth, transferability, and exit value. After decades of coaching founders across industries, he shares how many businesses run well day to day but break down during a transition. He introduces output thinking as a way to define results instead of tasks, replacing intuition-driven execution with repeatable outcomes.   In this episode, you will: Understand why hands-on ownership reduces value and complicates exits Learn how output thinking helps businesses scale and transfer See how systems and defined outcomes make a business more attractive to buyers   Highlights: (00:00) Meet John Seiffer (05:43) Stages of business growth (15:35) Output Thinking: a new approach (17:33) What to look for when hiring employees (19:13) Defining quality and documenting operating procedures (24:48) Building trust and transitioning leadership (29:58) Preparations to make your business exit-ready (33:33) Division of labor in sales (35:18) Evolving business ownership   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow John: Connect via email: john@ceobootcamp.com Learn more about CEO Boot Camp: https://ceobootcamp.com/ Learn more about Output Thinking by John Seiffer: https://a.co/d/am77udg Learn about the Exit-Ready Intensive program: https://rgahub.samcart.com/referral/zw7Z7UJK/b23xiwJ0paFyeSlt    Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

Key Metrics

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Pitches sent
10
From PodPitch users
Rank
#30766
Top 61.5% by pitch volume (Rank #30766 of 50,000)
Average rating
5.0
From 10 ratings
Reviews
N/A
Written reviews (when available)
Publish cadence
N/A
Episode count
100
Data updated
Feb 10, 2026
Social followers
170

Public Snapshot

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EntrepreneurshipPodcastsBusinessManagement
Country
United States
Language
English
Language (ISO)
Release cadence
N/A
Latest episode date
Wed Jan 21 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
35%+
Public band
Response time band
2–4 weeks
Public band
Replies received
1–5
Public band

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
170
Contact available
Yes
Masked on public pages
Sponsors detected
Private
Hidden on public pages
Guest format
Private
Hidden on public pages

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Reviews

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5 / 510 ratings
Ratings10
Written reviewsN/A

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Frequently Asked Questions About Defenders of Business Value

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What is Defenders of Business Value about?

The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.

How often does Defenders of Business Value publish new episodes?

Defenders of Business Value publishes on a variable schedule.

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