DIGRN Presents: Sunrise Dental Solutions | In-Network, Out-of-Network, or Fee-for-Service? How Dentists Know When It’s Time to Change
Thu Jan 29 2026
Description
In this Short episode of the Dentistry in General Radio Network, Dr. Bob speaks with Dr. Tony Feck, founder of Sunrise Dental Solutions, about one of the most pressing business decisions dentists face today: staying in PPO networks or transitioning toward fee-for-service care. The conversation breaks down when PPO participation works, when it quietly erodes profitability, and how dentists can evaluate their overhead, systems, and long-term sustainability before making a change.
Highlights
Dr. Feck explains why PPOs are not inherently bad, but often become problematic as overhead rises and reimbursement fails to keep pace with fee increases. The discussion clarifies how fee-for-service patients frequently subsidize PPO losses, why PPOs function more like expensive marketing companies, and how dentists can calculate whether staying in network has become a race to the bottom.
Personal Passions
Dr. Feck shares his commitment to helping dentists make informed, ethical business decisions rather than emotional or reactive ones. His passion lies in guiding practice owners to regain control of their fees, systems, and patient experience while maintaining high clinical standards and professional integrity.
Podcast Vision
This episode supports the Dentistry in General mission to give dentists practical, real-world business education that is rarely taught in dental school. By addressing difficult topics like PPO dependency, overhead pressure, and patient retention, the podcast helps dentists think strategically about the future of private practice.
Takeaways
PPO participation can work under specific conditions, but for many practices it eventually limits growth and profitability. Dentists must understand their overhead, production capacity, and systems before deciding to go out of network. With proper planning, communication, and internal marketing systems, transitioning away from PPOs can be done strategically rather than fearfully.
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Disclaimer for Dentistry in General Radio Network The Dentistry in General Radio Network (the "Network"), a division of Dentistry in General, LLC, provides podcast programming featuring independently selected guests by individual podcasters. Any guest appearance, documents, information, products, services, or opinions expressed on the Network’s podcasts are solely those of the guests and do not necessarily reflect the views, policies, or positions of Dentistry in General, LLC, its owners, affiliates, podcasters, or employees.
The Network, Dentistry in General, LLC, their affiliates, podcasters, owners, agents, and employees do not assume responsibility or liability for the accuracy, completeness, or reliability of any information, materials, documents, products, or services shared or referenced by podcast guests. Listeners must independently verify information presented, exercise professional judgment, and conduct appropriate due diligence before acting upon or implementing recommendations provided on the Network. Information shared by guests or podcasters should not be interpreted as professional, medical, legal, or financial advice, unless explicitly stated by a qualified professional.
By accessing or engaging with the Dentistry in General Radio Network content, listeners expressly agree to indemnify, defend, and hold harmless Dentistry in General, LLC, its affiliates, podcasters, owners, agents, and employees from and against all claims, liabilities, damages, costs, or losses arising out of or resulting from reliance upon information or materials shared by guests or podcasters.
Dentistry in General, LLC and its podcasters reserve the right to edit, remove, or decline to broadcast any content or material at their sole discretion. Use of podcasts or materials provided through the Dentistry in General Radio Network constitutes acceptance of these terms and acknowledgment of this disclaimer.
This episode includes AI-generated content.
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Description In this Short episode of the Dentistry in General Radio Network, Dr. Bob speaks with Dr. Tony Feck, founder of Sunrise Dental Solutions, about one of the most pressing business decisions dentists face today: staying in PPO networks or transitioning toward fee-for-service care. The conversation breaks down when PPO participation works, when it quietly erodes profitability, and how dentists can evaluate their overhead, systems, and long-term sustainability before making a change. Highlights Dr. Feck explains why PPOs are not inherently bad, but often become problematic as overhead rises and reimbursement fails to keep pace with fee increases. The discussion clarifies how fee-for-service patients frequently subsidize PPO losses, why PPOs function more like expensive marketing companies, and how dentists can calculate whether staying in network has become a race to the bottom. Personal Passions Dr. Feck shares his commitment to helping dentists make informed, ethical business decisions rather than emotional or reactive ones. His passion lies in guiding practice owners to regain control of their fees, systems, and patient experience while maintaining high clinical standards and professional integrity. Podcast Vision This episode supports the Dentistry in General mission to give dentists practical, real-world business education that is rarely taught in dental school. By addressing difficult topics like PPO dependency, overhead pressure, and patient retention, the podcast helps dentists think strategically about the future of private practice. Takeaways PPO participation can work under specific conditions, but for many practices it eventually limits growth and profitability. Dentists must understand their overhead, production capacity, and systems before deciding to go out of network. With proper planning, communication, and internal marketing systems, transitioning away from PPOs can be done strategically rather than fearfully. ___________________________________________________________________ Disclaimer for Dentistry in General Radio Network The Dentistry in General Radio Network (the "Network"), a division of Dentistry in General, LLC, provides podcast programming featuring independently selected guests by individual podcasters. Any guest appearance, documents, information, products, services, or opinions expressed on the Network’s podcasts are solely those of the guests and do not necessarily reflect the views, policies, or positions of Dentistry in General, LLC, its owners, affiliates, podcasters, or employees. The Network, Dentistry in General, LLC, their affiliates, podcasters, owners, agents, and employees do not assume responsibility or liability for the accuracy, completeness, or reliability of any information, materials, documents, products, or services shared or referenced by podcast guests. Listeners must independently verify information presented, exercise professional judgment, and conduct appropriate due diligence before acting upon or implementing recommendations provided on the Network. Information shared by guests or podcasters should not be interpreted as professional, medical, legal, or financial advice, unless explicitly stated by a qualified professional. By accessing or engaging with the Dentistry in General Radio Network content, listeners expressly agree to indemnify, defend, and hold harmless Dentistry in General, LLC, its affiliates, podcasters, owners, agents, and employees from and against all claims, liabilities, damages, costs, or losses arising out of or resulting from reliance upon information or materials shared by guests or podcasters. Dentistry in General, LLC and its podcasters reserve the right to edit, remove, or decline to broadcast any content or material at their sole discretion. Use of podcasts or materials provided through the Dentistry in General Radio Network constitutes acceptance of these terms and acknowledgment of this disclaimer. This episode includes AI-generated content.