162. The Truth About Building a Soul-Aligned Business That Actually Lasts
Tue Feb 03 2026
What if the reason your business feels heavy isn’t because you’re doing it wrong, but because you’re not taking it seriously enough?
In this episode, Anna shares an honest, soul-level truth about what it actually takes to build a soul-aligned business that lasts. Not the romanticized version. Not the “just trust the universe” version. But the grounded reality of leadership, responsibility, and devotion to the mission you already know you’re here to build.
Through a powerful story of connecting with her higher self, and being handed “the plan” Anna invites you to stop pretending you don’t know what you’re meant to create. This conversation is for the visionary who feels the weight of their work, knows their mission is bigger than them, and is ready to lead it with clarity, structure, and intention.
This is your reminder: alignment doesn’t replace strategy. It deepens it.
In this episode:
Why soul-aligned businesses still require seriousness, structure, and leadershipThe difference between building something meaningful and building something that lastsWhat it really means to have a plan, and why avoiding it keeps you stuckHow identity, responsibility, and vision evolve as you step into the CEO role
Why sustainable growth isn’t about doing more, it’s about building differentlyThe CEO Shift Workshop
If this episode resonates, you’re invited to join us for The CEO Shift, a free 3-day interactive workshop happening February 3–5.
This experience will help you:
Step out of solopreneur modeUnderstand what stage your business is actually inLearn how to think, plan, and lead like a CEOSign up here:
https://www.spiritualbusinessincubator.com/the-ceo-shift
Resources:
Sign up for “The CEO Shift” FREE webinar!
https://www.spiritualbusinessincubator.com/the-ceo-shift
Purchase my book here!
https://www.amazon.com/dp/1966346050/
View the full show notes for this episode: https://www.spiritualbusinessincubator.com/blog/episode161
Learn more about the Spiritual Business Incubator Mastermind:
https://www.spiritualbusinessincubator.com/incubator-mastermind
Get the Aligned Biz Quiz here!
https://www.spiritualbusinessincubator.com/hd-quiz
Ready to design your business around your Human Design?
Book a 1:1 Human Design for Business Reading:
www.spiritualbusinessincubator.com/hdreading
Learn more about your Human Design with the 64 Gates Library
https://www.spiritualbusinessincubator.com/hdlibrary
Get your personalized Entrepreneur by Design HD Report:
https://www.spiritualbusinessincubator.com/business-report
Interactive Human Design Chart:
https://www.spiritualbusinessincubator.com/hdchart
LinkedIn:
https://www.linkedin.com/in/iamannanichols
Instagram: @iamannanichols (https://www.instagram.com/iamannanichols)
Connect with Anna Nichols:
Instagram: @iamannanichols (https://www.instagram.com/iamannanichols/)
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What if the reason your business feels heavy isn’t because you’re doing it wrong, but because you’re not taking it seriously enough? In this episode, Anna shares an honest, soul-level truth about what it actually takes to build a soul-aligned business that lasts. Not the romanticized version. Not the “just trust the universe” version. But the grounded reality of leadership, responsibility, and devotion to the mission you already know you’re here to build. Through a powerful story of connecting with her higher self, and being handed “the plan” Anna invites you to stop pretending you don’t know what you’re meant to create. This conversation is for the visionary who feels the weight of their work, knows their mission is bigger than them, and is ready to lead it with clarity, structure, and intention. This is your reminder: alignment doesn’t replace strategy. It deepens it. In this episode: Why soul-aligned businesses still require seriousness, structure, and leadershipThe difference between building something meaningful and building something that lastsWhat it really means to have a plan, and why avoiding it keeps you stuckHow identity, responsibility, and vision evolve as you step into the CEO role Why sustainable growth isn’t about doing more, it’s about building differentlyThe CEO Shift Workshop If this episode resonates, you’re invited to join us for The CEO Shift, a free 3-day interactive workshop happening February 3–5. This experience will help you: Step out of solopreneur modeUnderstand what stage your business is actually inLearn how to think, plan, and lead like a CEOSign up here: https://www.spiritualbusinessincubator.com/the-ceo-shift Resources: Sign up for “The CEO Shift” FREE webinar! https://www.spiritualbusinessincubator.com/the-ceo-shift Purchase my book here! https://www.amazon.com/dp/1966346050/ View the full show notes for this episode: https://www.spiritualbusinessincubator.com/blog/episode161 Learn more about the Spiritual Business Incubator Mastermind: https://www.spiritualbusinessincubator.com/incubator-mastermind Get the Aligned Biz Quiz here! https://www.spiritualbusinessincubator.com/hd-quiz Ready to design your business around your Human Design? Book a 1:1 Human Design for Business Reading: www.spiritualbusinessincubator.com/hdreading Learn more about your Human Design with the 64 Gates Library https://www.spiritualbusinessincubator.com/hdlibrary Get your personalized Entrepreneur by Design HD Report: https://www.spiritualbusinessincubator.com/business-report Interactive Human Design Chart: https://www.spiritualbusinessincubator.com/hdchart LinkedIn: https://www.linkedin.com/in/iamannanichols Instagram: @iamannanichols (https://www.instagram.com/iamannanichols) Connect with Anna Nichols: Instagram: @iamannanichols (https://www.instagram.com/iamannanichols/)