13: How to Sell Brand Strategy to Clients ’Who Already Have It’
Fri Jun 13 2025
Does your client say they “already have brand strategy”? 🤔 Don’t stop there. In this episode, Nika breaks down the big myth that brand strategy = brand positioning—and shows how there’s a whole world 🌍 of strategic work agencies can deliver after a brand positioning is set.
Drawing from her experience with global brands 🌐, Nika walks through the three levels of brand strategy—foundational, executional and activational —and explains how you can confidently offer strategic services 💼 even when you're not the 'original' strategist. From sub-brand development to tone of voice guidelines 🗣️, this episode will expand your idea of what's possible.
🔑 In This Episode:
• The difference between brand strategy and brand positioning 🧱
• Three levels of strategy work you can offer 🎯
• Examples of strategy deliverables you can deliver: tone of voice 🗣️, creative principles 🎨, brand world thinking 🌟, content strategy 📝, and more
💡 Nika’s Tip:
Once a brand has positioning, the real work begins. Brand strategy lives far beyond a pyramid on a page.
🔗 Resources & Links:
🎧 Episode 7: [How to Sell Strategy to Clients Who Just Want Design]
👉 Join the email list: nikaworlund.com
👉 Instagram: https://www.instagram.com/nikaworlund
👉 LinkedIn: https://www.linkedin.com/in/nika-worlund/
👉 Book a 30-minute Q&A: https://www.nikaworlund.com/1-on-1-coaching
More
Does your client say they “already have brand strategy”? 🤔 Don’t stop there. In this episode, Nika breaks down the big myth that brand strategy = brand positioning—and shows how there’s a whole world 🌍 of strategic work agencies can deliver after a brand positioning is set. Drawing from her experience with global brands 🌐, Nika walks through the three levels of brand strategy—foundational, executional and activational —and explains how you can confidently offer strategic services 💼 even when you're not the 'original' strategist. From sub-brand development to tone of voice guidelines 🗣️, this episode will expand your idea of what's possible. 🔑 In This Episode: • The difference between brand strategy and brand positioning 🧱 • Three levels of strategy work you can offer 🎯 • Examples of strategy deliverables you can deliver: tone of voice 🗣️, creative principles 🎨, brand world thinking 🌟, content strategy 📝, and more 💡 Nika’s Tip: Once a brand has positioning, the real work begins. Brand strategy lives far beyond a pyramid on a page. 🔗 Resources & Links: 🎧 Episode 7: [How to Sell Strategy to Clients Who Just Want Design] 👉 Join the email list: nikaworlund.com 👉 Instagram: https://www.instagram.com/nikaworlund 👉 LinkedIn: https://www.linkedin.com/in/nika-worlund/ 👉 Book a 30-minute Q&A: https://www.nikaworlund.com/1-on-1-coaching