Rebranding 101: From Builder-Grade to High-End Clientele
Wed Jul 16 2025
How do you go from flipping builder-grade homes to designing multi-million-dollar projects that align with your true creative vision?
In this episode, Darla chats with Bre Hance, the powerhouse Founder of InHance Design Build, about the real mindset and strategic pivots that helped her level up her business and attract high-end interior design clients.
From her early days taking on “anything that came in the door” to now leading a luxury design-build firm in Los Angeles, Bre shares what it takes to grow with intention, and without losing your soul in the process.
You’ll learn:
✅ Why Bre stopped saying yes to every project (and what she did instead).
✅ How to mentally prepare to work with high-end clientele.
✅ What strategic branding decisions helped Bre level up.
✅ The role of vulnerability, storytelling, and authenticity in attracting luxury clients.
✅ How mindset work and coaching helped her own her worth.
You’ll hear about the fears she had to overcome, the branding moves that changed everything, and how she crafted client experiences that made her irresistible to luxury buyers. This one’s not just inspiring, it’s a blueprint.
Listen now and learn how to upgrade your clients and your confidence.
(00:00) Bre’s small-town roots and big-city mindset.
(04:20) From hustle to high-end: redefining the client journey.
(08:15) The branding shift that unlocked a higher-level audience.
(13:30) How mindset coaching changed her business.
(18:40) Why storytelling and social proof win premium clients.
(22:55) Letting go of fear and stepping into your future self.
About Bre Hance
Bre Hance is the Owner and Principal Designer at InHance, a Los Angeles-based high-end residential design/build firm. Over the past ten years, InHance has designed over 200 single-family and multi-family residences throughout the country. Bre’s emphasis on bold colors, eclectic yet luxurious design, and her philosophy of elevated everyday living has made her one of LA’s most sought-after designers and design experts.
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📲 Connect with Darla
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📚 Resources & People Mentioned
Wingnut Academy is LIVE
Getting Things Done by David Allen.
Business of Design by Kimberley Seldon
Work with Wingnut
🏠 FOLLOW Wingnut Social
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🎧 SUBSCRIBE to The Wingnut Social Podcast
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How do you go from flipping builder-grade homes to designing multi-million-dollar projects that align with your true creative vision? In this episode, Darla chats with Bre Hance, the powerhouse Founder of InHance Design Build, about the real mindset and strategic pivots that helped her level up her business and attract high-end interior design clients. From her early days taking on “anything that came in the door” to now leading a luxury design-build firm in Los Angeles, Bre shares what it takes to grow with intention, and without losing your soul in the process. You’ll learn: ✅ Why Bre stopped saying yes to every project (and what she did instead). ✅ How to mentally prepare to work with high-end clientele. ✅ What strategic branding decisions helped Bre level up. ✅ The role of vulnerability, storytelling, and authenticity in attracting luxury clients. ✅ How mindset work and coaching helped her own her worth. You’ll hear about the fears she had to overcome, the branding moves that changed everything, and how she crafted client experiences that made her irresistible to luxury buyers. This one’s not just inspiring, it’s a blueprint. Listen now and learn how to upgrade your clients and your confidence. (00:00) Bre’s small-town roots and big-city mindset. (04:20) From hustle to high-end: redefining the client journey. (08:15) The branding shift that unlocked a higher-level audience. (13:30) How mindset coaching changed her business. (18:40) Why storytelling and social proof win premium clients. (22:55) Letting go of fear and stepping into your future self. About Bre Hance Bre Hance is the Owner and Principal Designer at InHance, a Los Angeles-based high-end residential design/build firm. Over the past ten years, InHance has designed over 200 single-family and multi-family residences throughout the country. Bre’s emphasis on bold colors, eclectic yet luxurious design, and her philosophy of elevated everyday living has made her one of LA’s most sought-after designers and design experts. Website Instagram 📲 Connect with Darla Instagram 📚 Resources & People Mentioned Wingnut Academy is LIVE Getting Things Done by David Allen. Business of Design by Kimberley Seldon Work with Wingnut 🏠 FOLLOW Wingnut Social Website Facebook X Instagram Wingnut Webinars 🎧 SUBSCRIBE to The Wingnut Social Podcast Apple Podcasts Google Podcasts YouTube