Digital Dominators

In this episode of Digital Dominators, host Sooz Young speaks with Andrew George, an omni-channel retention strategist, about the importance of creating a seamless customer journey through effective marketing tools and strategies. Andrew shares his journey from running a product-based business to helping others streamline their marketing efforts. The conversation covers the significance of omnipresence in marketing, the tools necessary for success, and actionable steps for businesses to improve customer retention and lifetime value. Andrew emphasizes the need to shift focus from lead generation to retention, utilizing data to understand customer behavior and preferences EPISODE CHAPTERS 00:00 Navigating the Chaos of Digital Marketing 01:55 Andrew's Journey to Retention Strategy 04:57 Understanding Omnipresence in Marketing 10:00 Tools for Creating an Omnipresent Customer Journey 15:55 Getting Started with Omnichannel Marketing 22:15 Identifying Suitable Businesses for Omnichannel Strategies 23:18 Targeting Customers with Personalization 24:52 Understanding Customer Journey and Retention 26:20 Maximizing Customer Lifetime Value 27:47 Data-Driven Marketing Strategies 29:32 Leveraging Automation for Business Growth 32:14 Shifting Focus from Lead Generation to Retention 35:44 Building Trust through Effective Communication 39:45 Implementing a Retention Strategy Blueprint 41:09 Key Tips for Effective Marketing KEY TAKEAWAYS – Great marketing isn't about doing more, it's about doing the right things. – Gathering data over time is key to understanding customers. – Abandoned carts should be a significant revenue stream. – Focus on building a list of subscribers for better retention. – Use tools like Klaviyo to automate marketing efforts. – Find the platforms that work best for your business. – Set up automation from the beginning to increase efficiency. – Understand customer lifetime value to improve marketing strategies. – Utilize data to personalize customer experiences. – Shift focus from lead generation to customer retention. RESOURCES SHARED https://mrandrewgeorge.comhttps://www.instagram.com/andrewpgeorge/https://www.facebook.com/andypg95/https://www.tiktok.com/@andrewgeorgeecomhttps://www.linkedin.com/in/andrewpgeorge/https://www.youtube.com/ ⁨@andrewpgeorge⁩ 🧠 Are you ready to Find Your Digital Strengths? Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career. This isn’t your average quiz. In under 3 minutes, you’ll get: ✅ A personalised result based on 6 key digital skill areas ✅ A free downloadable Tekunoji Digital Mindset Framework ✅ Practical next steps tailored to your digital persona 🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter 👉 Take the quiz now: https://technologycoachingonline.com/quiz/ 🎉 Join the Digital Dominators Community (Free Access) Love what you’re learning on the podcast? Want to go further? 👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online. As a member, you’ll get: ✅ Free access to the Social Media Prompt Calendar ✅ Member-only toolkits, templates, and training ✅ Early access to events, workshops, and courses ✅ A supportive space to connect, learn, and grow ✅ Behind-the-scenes insights from podcast guests 👉 Join for free now: https://technologycoachingonline.com/digital-dominators/ Let’s make tech easier, marketing smarter, and visibility second nature. AD SEGMENT – Try ElevenLabs today and bring your words to life. Head over to https://allmylink.me/tcelevenlabs