January Blues, Skinflints, AI And General Moaning, HNY
Wed Jan 28 2026
In the first episode of the year, Julie and Dave unpack the shifting realities of online marketing and business software. They dive into the idea of the "great decoupling," exploring how AI-powered search tools like ChatGPT are disrupting the long-standing relationship between SEO and website traffic. The conversation also takes a critical look at AI-driven advertising, questioning its efficiency—especially for niche B2B markets where, for now, hands-on, manual management still comes out on top.
The episode taps into a common frustration many businesses face: investing heavily in software without seeing meaningful returns. From Red Evo's perspective, technology alone isn't the answer. Julie and Dave make the case for prioritising human experience and expertise over fully automated solutions, emphasising that even the most powerful tools require skilled guidance to deliver real value.
The takeaway? Investing in software is smart—but investing in the expertise needed to use it effectively is smarter.
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In the first episode of the year, Julie and Dave unpack the shifting realities of online marketing and business software. They dive into the idea of the "great decoupling," exploring how AI-powered search tools like ChatGPT are disrupting the long-standing relationship between SEO and website traffic. The conversation also takes a critical look at AI-driven advertising, questioning its efficiency—especially for niche B2B markets where, for now, hands-on, manual management still comes out on top. The episode taps into a common frustration many businesses face: investing heavily in software without seeing meaningful returns. From Red Evo's perspective, technology alone isn't the answer. Julie and Dave make the case for prioritising human experience and expertise over fully automated solutions, emphasising that even the most powerful tools require skilled guidance to deliver real value. The takeaway? Investing in software is smart—but investing in the expertise needed to use it effectively is smarter.