97. What Women Really Want (with their finances)
Fri Apr 11 2025
This is probably one of the most important podcasts I've ever recorded.
Specifically relevant for financial professionals who are seeking to grow their businesses with more female clients. Or if you're a woman who is seeking financial support, but don't know where to start, this is a must-listen to help you choose a professional that speaks your language.
Ready to Connect? Book a Connection Call if you're a financial professional, or a Discovery Call if you're a prospective client using this link:
https://linktr.ee/sandrajoe
You can also visit my website if you are interested in booking me as a Public Speaker for your next Live event: www.sandrajoe.com/speaking
What do women really want when it comes to money? 💸
It’s not about chasing the biggest investment returns or owning the flashiest car. In this powerful solo episode, I dive into one of the most important (and overdue) conversations in the financial world — how women think, feel, and make decisions about their money.
With nearly 100 episodes and years of financial coaching experience across Australia, Canada, and the U.S., I’ve worked closely with ambitious, high-earning women from all walks of life. In this episode, I break down the emotional drivers, communication styles, and values that shape the financial lives of women today — and how financial professionals can do better.
In this episode, we cover:
Why “overwhelmed, stressed, and fearful” are common starting points for women and moneyThe top three things women actually want: security, safety, and certaintyHow emotional storytelling creates trust and buy-in in financial conversationsThe power of leading with the “why” instead of the “what” or “how”How to ask better open-ended questions that build deeper client relationshipsWhy women thrive in community, not competitionWhat financial pros get wrong when working with women — and how to fix it
🎯 Whether you're a financial advisor, coach, accountant, or simply someone who wants to better understand women’s financial motivations — this episode is a must-listen. Plus, I’m now booking speaking engagements for 2025! 🎤
www.sandrajoe.com/speaking
🔗 Resources & Links:
Learn more about Financial Coaching: www.sandrajoe.comBook a Business Connection Call: https://calendly.com/sandramjoe/connection-callBook a Prospective Client Discovery Call: https://calendly.com/sandramjoe/discoveryFollow me on Instagram: @makethatmoney.hunniConnect with me on LinkedIn: Sandra Joe
💬 If this episode resonated with you, send it to a friend or a colleague in the financial industry — let's shift the way we serve women in finance.
⭐️ Don’t forget to follow, subscribe, and leave a review so more women (and financial pros!) can find this valuable conversation.
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This is probably one of the most important podcasts I've ever recorded. Specifically relevant for financial professionals who are seeking to grow their businesses with more female clients. Or if you're a woman who is seeking financial support, but don't know where to start, this is a must-listen to help you choose a professional that speaks your language. Ready to Connect? Book a Connection Call if you're a financial professional, or a Discovery Call if you're a prospective client using this link: https://linktr.ee/sandrajoe You can also visit my website if you are interested in booking me as a Public Speaker for your next Live event: www.sandrajoe.com/speaking What do women really want when it comes to money? 💸 It’s not about chasing the biggest investment returns or owning the flashiest car. In this powerful solo episode, I dive into one of the most important (and overdue) conversations in the financial world — how women think, feel, and make decisions about their money. With nearly 100 episodes and years of financial coaching experience across Australia, Canada, and the U.S., I’ve worked closely with ambitious, high-earning women from all walks of life. In this episode, I break down the emotional drivers, communication styles, and values that shape the financial lives of women today — and how financial professionals can do better. In this episode, we cover: Why “overwhelmed, stressed, and fearful” are common starting points for women and moneyThe top three things women actually want: security, safety, and certaintyHow emotional storytelling creates trust and buy-in in financial conversationsThe power of leading with the “why” instead of the “what” or “how”How to ask better open-ended questions that build deeper client relationshipsWhy women thrive in community, not competitionWhat financial pros get wrong when working with women — and how to fix it 🎯 Whether you're a financial advisor, coach, accountant, or simply someone who wants to better understand women’s financial motivations — this episode is a must-listen. Plus, I’m now booking speaking engagements for 2025! 🎤 www.sandrajoe.com/speaking 🔗 Resources & Links: Learn more about Financial Coaching: www.sandrajoe.comBook a Business Connection Call: https://calendly.com/sandramjoe/connection-callBook a Prospective Client Discovery Call: https://calendly.com/sandramjoe/discoveryFollow me on Instagram: @makethatmoney.hunniConnect with me on LinkedIn: Sandra Joe 💬 If this episode resonated with you, send it to a friend or a colleague in the financial industry — let's shift the way we serve women in finance. ⭐️ Don’t forget to follow, subscribe, and leave a review so more women (and financial pros!) can find this valuable conversation.