Is Your Go-To-Market Ready to Scale? Inside the 2025 Go-To-Market Readiness Index
Wed Feb 04 2026
In this episode of Driving Growth, host Steve Whittington is joined by Christie Hewlko, lead researcher behind the 2025 Go-To-Market Readiness Index, to unpack what’s really holding traditional B2B companies back from predictable revenue growth. Drawing on insights from nearly 50 organizations, they explore common go-to-market gaps around ICP definition, sales process documentation, CRM adoption, metrics, customer retention, and sales discipline. This conversation offers practical, low-effort, high-impact actions CEOs and revenue leaders can take right now to build scalable go-to-market systems and turn growth from guesswork into an engineered process.
Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth!
Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.
LinkedIn: linkedin.com/company/weareroadmap/
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In this episode of Driving Growth, host Steve Whittington is joined by Christie Hewlko, lead researcher behind the 2025 Go-To-Market Readiness Index, to unpack what’s really holding traditional B2B companies back from predictable revenue growth. Drawing on insights from nearly 50 organizations, they explore common go-to-market gaps around ICP definition, sales process documentation, CRM adoption, metrics, customer retention, and sales discipline. This conversation offers practical, low-effort, high-impact actions CEOs and revenue leaders can take right now to build scalable go-to-market systems and turn growth from guesswork into an engineered process. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency