Ep 583: Counter Intuitive Ways to Maximize Net Present Value from Your Email List with Jordan Gordon
Fri Feb 06 2026
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Jordan Gordon, VP of Retention and CRO at Pilothouse returns to the pod to break down a concept every retention marketer thinks they understand but rarely applies: Net Present Value (NPV). This isn’t finance class — this is a tactical breakdown on how to treat your email list like an appreciating asset.
For DTC retention leads and founders thinking beyond one-off campaigns.
Why NPV thinking changes your entire email strategyHow to measure email value beyond open/click/purchaseWays to increase the long-term worth of every subscriberWhere CRO fits in to boost lifecycle valueEmail as a compounding channel: what most brands miss
Who this is for: Retention marketers, growth leads, lifecycle teams
What to steal:
A framework to value your email list like a P&LHow to spot (and increase) high NPV customersWhy short-term ROI thinking stunts your retention
Timestamps
00:00 Building engagement-first email habits
02:10 Why email and CRO belong together at the bottom of the funnel
04:05 How flat revenue businesses can increase valuation
06:05 Using content emails to grow list size and engagement
08:20 Pairing engagement email with high-converting site funnels
10:15 Why a larger, more engaged list increases business value
12:00 Finding the right engagement content for any brand
14:05 Authentic vs produced content in engagement emails
16:00 Email grows the audience, the website converts it
Hashtags
#ecommerce #emailmarketing #retentionmarketing #netpresentvalue #dtc #cro #emailstrategy #customerlifetimevalue #digitalmarketing #shopify #ownedmedia #foundermarketing #growthstrategy #bottomfunnel #marketingstrategy
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF583
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
More
Subscribe to DTC Newsletter - https://dtcnews.link/signup Jordan Gordon, VP of Retention and CRO at Pilothouse returns to the pod to break down a concept every retention marketer thinks they understand but rarely applies: Net Present Value (NPV). This isn’t finance class — this is a tactical breakdown on how to treat your email list like an appreciating asset. For DTC retention leads and founders thinking beyond one-off campaigns. Why NPV thinking changes your entire email strategyHow to measure email value beyond open/click/purchaseWays to increase the long-term worth of every subscriberWhere CRO fits in to boost lifecycle valueEmail as a compounding channel: what most brands miss Who this is for: Retention marketers, growth leads, lifecycle teams What to steal: A framework to value your email list like a P&LHow to spot (and increase) high NPV customersWhy short-term ROI thinking stunts your retention Timestamps 00:00 Building engagement-first email habits 02:10 Why email and CRO belong together at the bottom of the funnel 04:05 How flat revenue businesses can increase valuation 06:05 Using content emails to grow list size and engagement 08:20 Pairing engagement email with high-converting site funnels 10:15 Why a larger, more engaged list increases business value 12:00 Finding the right engagement content for any brand 14:05 Authentic vs produced content in engagement emails 16:00 Email grows the audience, the website converts it Hashtags #ecommerce #emailmarketing #retentionmarketing #netpresentvalue #dtc #cro #emailstrategy #customerlifetimevalue #digitalmarketing #shopify #ownedmedia #foundermarketing #growthstrategy #bottomfunnel #marketingstrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF583 Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video