PodcastsRank #15562
Artwork for Earth911.com's Sustainability In Your Ear

Earth911.com's Sustainability In Your Ear

Earth SciencesPodcastsScienceBusinessEntrepreneurshipENunited-statesDaily or near-daily
4.6 / 517 ratings
Mitch Ratcliffe interviews activists, authors, entrepreneurs and changemakers working to accelerate the transition to a sustainable, post-carbon society. You have more power to improve the world than you know! Listen in to learn and be inspired to give your best to restoring the climate and regenerating nature.
Top 31.1% by pitch volume (Rank #15562 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
Daily or near-daily
Episodes
539
Founded
N/A
Category
Earth Sciences
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/earth911-com-s-sustainability-in-your-ear
Cadence: Active weekly
Reply rate: 5–10%

Latest Episodes

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Milwaukee's Kevin Shafer on Circular Thinking in Wastewater Management

Mon Feb 02 2026

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Subscribe to receive transcripts by email. Read along with this episode. Every gallon of wastewater flowing through a municipal sewer contains recoverable energy, nutrients, and water—assets that the linear "flush and forget" model has long treated as problems to dispose of rather than value to recapture. Meet Kevin Shafer, who has spent more than two decades proving otherwise. As executive director of the Milwaukee Metropolitan Sewerage District (MMSD) since 2002, he's transformed an agency once mocked as a symbol of government waste into a national model for sustainable infrastructure, and last year, Veolia designated it as America's first "eco factory."   Milwaukee's circular approach actually predates the term by nearly a century. In 1926, the district began producing Milorganite—Milwaukee organic nitrogen—a fertilizer made from dried biosolids that most utilities simply spread on fields or incinerate. Today, that product returns $11 to $12 million annually to the city's budget while keeping waste out of landfills. Kevin explains that this foundational commitment to doing the right thing has shaped MMSD's culture ever since: 'We just always look at those type of approaches. It's foundational to the district.' The district's eight digesters at its South Shore plant now generate 80 to 85% of the facility's electricity from biosolids, with enough material left over to continue making Milorganite. Kevin calls it Cradle to Cradle in action, referring to the philosophy pioneered by architect William McDonough, who visited MMSD in 2006 and was intrigued by work that predated his framework by decades. The district is also partnering with regional breweries and food processors, accepting their organic waste streams for co-digestion. This reduces disposal costs for industry partners while increasing energy production—a synergy that Kevin sees as the future of utility operations. Looking ahead, Kevin's 2035 vision targets 100% renewable energy and a 90% carbon reduction compared to 2005. He argues that utilities should see themselves as anchor institutions with generational responsibilities: 'I won't be here 50 years from now, but MMSD will be.' That long view has attracted new partners. 'All of a sudden they say, oh, here's someone that's thinking a little bit differently about something, and maybe we can help them, or they can help us.' The key barrier to scaling the circular economy, he believes, isn't technology—it's institutional culture and a narrow focus on regulatory compliance rather than systems thinking. You can learn more about the Milwaukee Metropolitan Sewerage District at mmsd.com. Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube

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Subscribe to receive transcripts by email. Read along with this episode. Every gallon of wastewater flowing through a municipal sewer contains recoverable energy, nutrients, and water—assets that the linear "flush and forget" model has long treated as problems to dispose of rather than value to recapture. Meet Kevin Shafer, who has spent more than two decades proving otherwise. As executive director of the Milwaukee Metropolitan Sewerage District (MMSD) since 2002, he's transformed an agency once mocked as a symbol of government waste into a national model for sustainable infrastructure, and last year, Veolia designated it as America's first "eco factory."   Milwaukee's circular approach actually predates the term by nearly a century. In 1926, the district began producing Milorganite—Milwaukee organic nitrogen—a fertilizer made from dried biosolids that most utilities simply spread on fields or incinerate. Today, that product returns $11 to $12 million annually to the city's budget while keeping waste out of landfills. Kevin explains that this foundational commitment to doing the right thing has shaped MMSD's culture ever since: 'We just always look at those type of approaches. It's foundational to the district.' The district's eight digesters at its South Shore plant now generate 80 to 85% of the facility's electricity from biosolids, with enough material left over to continue making Milorganite. Kevin calls it Cradle to Cradle in action, referring to the philosophy pioneered by architect William McDonough, who visited MMSD in 2006 and was intrigued by work that predated his framework by decades. The district is also partnering with regional breweries and food processors, accepting their organic waste streams for co-digestion. This reduces disposal costs for industry partners while increasing energy production—a synergy that Kevin sees as the future of utility operations. Looking ahead, Kevin's 2035 vision targets 100% renewable energy and a 90% carbon reduction compared to 2005. He argues that utilities should see themselves as anchor institutions with generational responsibilities: 'I won't be here 50 years from now, but MMSD will be.' That long view has attracted new partners. 'All of a sudden they say, oh, here's someone that's thinking a little bit differently about something, and maybe we can help them, or they can help us.' The key barrier to scaling the circular economy, he believes, isn't technology—it's institutional culture and a narrow focus on regulatory compliance rather than systems thinking. You can learn more about the Milwaukee Metropolitan Sewerage District at mmsd.com. Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube

Key Metrics

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Pitches sent
21
From PodPitch users
Rank
#15562
Top 31.1% by pitch volume (Rank #15562 of 50,000)
Average rating
4.5
From 17 ratings
Reviews
2
Written reviews (when available)
Publish cadence
Daily or near-daily
Active weekly
Episode count
539
Data updated
Feb 10, 2026
Social followers
71.8K

Public Snapshot

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Country
United States
Language
English
Language (ISO)
Release cadence
Daily or near-daily
Latest episode date
Mon Feb 02 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
5–10%
Public band
Response time band
1–2 days
Public band
Replies received
21–50
Public band

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
71.8K
Contact available
Yes
Masked on public pages
Sponsors detected
Yes
Guest format
No

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Sponsor signals
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Sponsor mentionsLikely
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4.6 / 517 ratings
Ratings17
Written reviews2

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Frequently Asked Questions About Earth911.com's Sustainability In Your Ear

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What is Earth911.com's Sustainability In Your Ear about?

Mitch Ratcliffe interviews activists, authors, entrepreneurs and changemakers working to accelerate the transition to a sustainable, post-carbon society. You have more power to improve the world than you know! Listen in to learn and be inspired to give your best to restoring the climate and regenerating nature.

How often does Earth911.com's Sustainability In Your Ear publish new episodes?

Daily or near-daily

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