Willie Nelson's New CPG Brand | Time to Make YouTube Videos Now | Patrick Barnes Joins (2.6.26)
Sat Feb 07 2026
We’re breaking down the biggest shifts happening right now across AI, media, ecommerce, and culture — from unexpected breakout brands to platform power plays that will shape the next decade.On this episode, we cover:• How Willie Nelson quietly built an $80M beverage brand — and why it’s being positioned as the Olipop of the category• A single brand doing $75M in 2025 using Snap Ads while everyone else ignores the channel?• Why DTC AI healthcare feels inevitable — and terrifying at the same time• The rise of continuous hormone tracking and what it unlocks (and risks)• Spotify selling physical books (yes, really) — and what it says about platforms becoming tastemakers• Meta testing a standalone app for AI‑generated “vibes” content• YouTube quietly dominating all of streaming with $60B in revenue in 2025 — and why brands still underinvest• A deep interview with Patrick Barnes, CEO of AMP, on dashboards, LTV myths, and what healthy ecommerce businesses actually look like• Why “teaching the algorithm” matters more than blaming it — and how clarity compounds over timeThis is a fast‑moving, opinionated episode about where leverage is shifting — in distribution, branding, technology, and consumer trust.— — —Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Postscript - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
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We’re breaking down the biggest shifts happening right now across AI, media, ecommerce, and culture — from unexpected breakout brands to platform power plays that will shape the next decade.On this episode, we cover:• How Willie Nelson quietly built an $80M beverage brand — and why it’s being positioned as the Olipop of the category• A single brand doing $75M in 2025 using Snap Ads while everyone else ignores the channel?• Why DTC AI healthcare feels inevitable — and terrifying at the same time• The rise of continuous hormone tracking and what it unlocks (and risks)• Spotify selling physical books (yes, really) — and what it says about platforms becoming tastemakers• Meta testing a standalone app for AI‑generated “vibes” content• YouTube quietly dominating all of streaming with $60B in revenue in 2025 — and why brands still underinvest• A deep interview with Patrick Barnes, CEO of AMP, on dashboards, LTV myths, and what healthy ecommerce businesses actually look like• Why “teaching the algorithm” matters more than blaming it — and how clarity compounds over timeThis is a fast‑moving, opinionated episode about where leverage is shifting — in distribution, branding, technology, and consumer trust.— — —Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Postscript - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP - https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693