Ecommerce: How We Really Scale to $10 Million — Part 2
Thu Feb 05 2026
This podcast is the second half of our fastest, most repeatable path to $10 million in revenue.
Not theory. Not trends. The actual mechanics that separate brands that compound from brands that stall.
Mark and Ian break down what really moves the needle once traffic is flowing:
Why email isn’t “retention”, it’s the engine that lets you outbid competitors
The three levers that determine revenue per visitor (and why most brands pull the wrong ones)
Why average order value is the easiest win in e-commerce, if you know where to look
How most brands completely misuse email capture and quietly cap their own growth
Why margin, LTV, and stock, not ads, set your real growth ceiling
The difference between chasing a bestseller and building a scalable range
Why the $10m version of your business looks nothing like the $1m version
This episode is built from real decisions, real numbers, and examples from our own businesses, including the mistakes that hurt and the moves that unlocked the next level.
If you’re scaling hard, or wondering why your current effort isn’t translating into growth, this is the playbook.
Email. Model. Margin.
That’s where the leverage is.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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This podcast is the second half of our fastest, most repeatable path to $10 million in revenue. Not theory. Not trends. The actual mechanics that separate brands that compound from brands that stall. Mark and Ian break down what really moves the needle once traffic is flowing: Why email isn’t “retention”, it’s the engine that lets you outbid competitors The three levers that determine revenue per visitor (and why most brands pull the wrong ones) Why average order value is the easiest win in e-commerce, if you know where to look How most brands completely misuse email capture and quietly cap their own growth Why margin, LTV, and stock, not ads, set your real growth ceiling The difference between chasing a bestseller and building a scalable range Why the $10m version of your business looks nothing like the $1m version This episode is built from real decisions, real numbers, and examples from our own businesses, including the mistakes that hurt and the moves that unlocked the next level. If you’re scaling hard, or wondering why your current effort isn’t translating into growth, this is the playbook. Email. Model. Margin. That’s where the leverage is. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786