Activating a Dormant EVP with Employee Advocacy, with Anne Adam and Maria Viola of Sanofi
Tue Jan 20 2026
When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi scent made people excited to return to the office.
Anne Adam is the Global Employer Brand Marketing Manager, and Maria Viola is the Global Employer Brand Content and Creative Lead at Sanofi.
Anne Adam on LinkedIn: https://www.linkedin.com/in/anneadam/
Maria Viola on LinkedIn: https://www.linkedin.com/in/eugeniaviola/
Working at Sanofi: https://jobs.sanofi.com/en
The Sanofi Feeling: https://jobs.sanofi.com/en/sanofi-feeling
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When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi scent made people excited to return to the office. Anne Adam is the Global Employer Brand Marketing Manager, and Maria Viola is the Global Employer Brand Content and Creative Lead at Sanofi. Anne Adam on LinkedIn: https://www.linkedin.com/in/anneadam/ Maria Viola on LinkedIn: https://www.linkedin.com/in/eugeniaviola/ Working at Sanofi: https://jobs.sanofi.com/en The Sanofi Feeling: https://jobs.sanofi.com/en/sanofi-feeling