Monopoly Money, Real Culture with Paramount's Curtis Elliott
Tue Jan 27 2026
How many leaders retain their entire staff in the face of an industry-wide downturn? We’re lucky that Curtis Elliott, President of Paramount Plastics, is one of them. Curtis takes us inside the RV and marine market, where many companies resorted to deep layoffs after Covid, and reveals why Paramount took the harder path of investing in their people. That decision—avoiding “violent change”—built unshakeable loyalty and set them up for a strong rebound. Curtis also shares how a focus on safety became a core value, and why their legendary holiday party, complete with his role as auctioneer, is a testament to their authentic atmosphere. Finally, he draws a fascinating parallel between rebuilding a company’s culture and rebuilding a football program, breaking down his Mount Rushmore of transformative coaches and what their leadership styles teach us about perseverance.
Edited by Mateusz Złakowski
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How many leaders retain their entire staff in the face of an industry-wide downturn? We’re lucky that Curtis Elliott, President of Paramount Plastics, is one of them. Curtis takes us inside the RV and marine market, where many companies resorted to deep layoffs after Covid, and reveals why Paramount took the harder path of investing in their people. That decision—avoiding “violent change”—built unshakeable loyalty and set them up for a strong rebound. Curtis also shares how a focus on safety became a core value, and why their legendary holiday party, complete with his role as auctioneer, is a testament to their authentic atmosphere. Finally, he draws a fascinating parallel between rebuilding a company’s culture and rebuilding a football program, breaking down his Mount Rushmore of transformative coaches and what their leadership styles teach us about perseverance. Edited by Mateusz Złakowski