Endless Coffee Cup: Digital Marketing, Caffeinated

Robbie Schneider joins Matt to discuss the challenges and strategies of managing social media in the healthcare sector. Robbie stresses the importance of planning time off, setting expectations within teams, and being intentional with social media content to add meaningful value rather than just frequent posts. We'll hear personal anecdotes about the struggle to detach from work communications, and practical steps to regain control over digital engagement and improve overall mental health. They'll also touch on the critical role of empathy in healthcare communications, navigating legal considerations, and how social media managers can prepare for and respond to real-time events like a newsroom. Most importantly, Robbie shares the impactful lessons and personal growth she experienced while writing her book, "Social Media Sanity and Your Guide to Mental Wellness for the Digital Marketer," exploring the balance between professional responsibilities and personal well-being. If you're in the industry or just curious about the behind-the-scenes of healthcare social media, this episode is packed with actionable advice and heartfelt stories to help you navigate this demanding field. Find Matt at SiteLogic Get Your Digital Skills Certification Learn more about your ad choices. Visit megaphone.fm/adchoices