Escape Your Limits

Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by industry veteran, longevity advocate, and former Life Time executive Jeff Zweifel to explore one of the most overlooked and urgent topics in fitness today: men's health and aging. Drawing on decades of leadership experience in the fitness industry, as well as firsthand exposure to emerging longevity and performance technologies, this conversation examines what actually drives long-term health outcomes and where the industry often gets distracted by hype. As biohacking, recovery zones, and medical-adjacent services continue to grow, the discussion focuses on why strength training, cardiovascular fitness, and sleep remain the most powerful predictors of healthspan, resilience, and quality of life, particularly for men over 40. This episode moves beyond trends and optimisation to highlight what fitness operators, brands, and individuals should prioritise if the goal is not just living longer but living better. In this episode, we cover: • Why strength and cardiorespiratory fitness are the true foundations of longevity • The critical role of sleep in hormone health, recovery, and all-cause mortality • How men's health has been historically under-served by the fitness industry • The risks and realities of peptides, recovery tools, and biohacking • Whether recovery zones drive real outcomes or simply attract members • How fitness operators can shift from amenities to measurable results • What it really means to age well, stay strong, and remain active long term 👉 To learn more about Jeff Zweifel,  click here: https://www.linkedin.com/in/jeffzwiefel/ 👉 To learn more about our sponsor, EGYM, click here: https://bit.ly/3JzsosR ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Join the conversation at LIFTS LinkedIn: https://www.linkedin.com/company/liftspod 00:00 Introduction 02:30 Why men's health and longevity deserve more attention 08:10 Strength, cardio, and the foundations of aging well 14:45 Sponsor: EGYM 16:45 Sleep, hormones, and recovery 24:50 Fitness vs biohacking: fundamentals before optimisation 33:20 Recovery zones, HVLP gyms, and real outcomes 41:30 Premium fitness, longevity clinics, and integrated care 50:10 Peptides, GLP-1s, and the future of men's health 57:30 Final takeaways for men and fitness operators