Did we nail our 2025 predictions? Christian Watts returns to give the 2025 prediction scorecard
Tue Jan 20 2026
Welcome to 2026 and the first episode of the year on Everything AI in Travel.
As tradition now, I’m joined by returning guest Christian Watts to do something most people avoid: we revisit our predictions from last year and grade them.
Christian ran our 2025 predictions through an AI scoring system (he swears he didn’t rig it), and we go point-by-point on what actually happened:
Search changed, but Google didn’t die
LLMs reshaped how people plan (even if they still “Google” quick stuff)
“Agentic AI” became the buzzword, but real-world booking is still messy
OTAs didn’t collapse, but the “dumb pipes” conversation got loud
Authenticity vs AI-generated content became a cultural fault line
And yes, we argue about whether AI is already mainstream… or just mainstream in our bubbles
We also get into the uncomfortable part: which predictions were genuinely wrong, and what that tells us about forecasting in a year where the platform shifts don’t slow down.
If you want the written predictions, watch on YouTube where they’re on-screen.
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Welcome to 2026 and the first episode of the year on Everything AI in Travel. As tradition now, I’m joined by returning guest Christian Watts to do something most people avoid: we revisit our predictions from last year and grade them. Christian ran our 2025 predictions through an AI scoring system (he swears he didn’t rig it), and we go point-by-point on what actually happened: Search changed, but Google didn’t die LLMs reshaped how people plan (even if they still “Google” quick stuff) “Agentic AI” became the buzzword, but real-world booking is still messy OTAs didn’t collapse, but the “dumb pipes” conversation got loud Authenticity vs AI-generated content became a cultural fault line And yes, we argue about whether AI is already mainstream… or just mainstream in our bubbles We also get into the uncomfortable part: which predictions were genuinely wrong, and what that tells us about forecasting in a year where the platform shifts don’t slow down. If you want the written predictions, watch on YouTube where they’re on-screen.