For The Record

For the Season 6 finale, we sit down with the dynamic Dallas duo behind Lemmon Avenue Plastic Surgery & Laser Center: Cary Deuber, RN, CRNFA, CANS, co-founder, aesthetic injector and medical spa director, and Dr. Mark Deuber, co-founder and board-certified plastic surgeon. What follows is a fast-paced, funny, brutally honest conversation about running a business with your spouse, building a multi-location practice, staying on the cutting edge, and navigating an industry where perfect is often the enemy of real. Building a Marriage, a Practice, and a Fulfilled Life Cary and Dr. Deuber have spent decades shaping Lemmon Avenue into a full-spectrum aesthetic destination with nearly 30 employees across Dallas and Frisco. Their partnership thrives on division of labor: Dr. Deuber handles finances, surgical practice, and surgery center (and the cooking!) while Cary oversees the people, the culture, and the medical spa. The option to travel or take time away as a family without the practice falling apart didn’t come from luck—it came from intentionally hiring and developing people who could be trusted with their patients, their brand, and their business. What Keeps the Deuber Machine Running: • A team empowered to make decisions without constant oversight • Clear roles between the two of them - they can swim faster in their own lane! • A strong focus on business operations and creating systems that don’t require Cary or Dr. Deuber to function day-to-day Why Their Full-Spectrum Model Protects Patients The Deubers have built a destination practice for the aesthetic patient. With surgery, injectables, lasers, and skincare unified under one roof, patients can get what they actually need—no more, no less, and no need to leave Lemmon Avenue for their full treatment plan. They don’t rush to offer the latest trends- instead, they focus on offering a robust list of vetted treatments that are safe, effective, and FDA approved (no gray area!) Their Treatment Philosophy: • Avoid “filler face” by diversifying modalities • Use biostimulators thoughtfully and correctly • Prioritize natural anatomy and natural results Rewriting the Facelift Narrative Dr. Deuber is leading with innovation on the plastic surgery front with the re-envisioned deep-plane facelift. He shares more about his innovative technique that delivers the same great results but with dramatically reduced swelling, and recovery timelines that have patients returning to their day to day in under a week. From Reality TV to Real Professionalism Cary shares her journey from Real Housewives of Dallas fame to respected aesthetic expert. While the TV spotlight brought a lot of positives, it also brought trolls, something she’s learned to ignore. Her response? She’s not trying to win them over —she’s here to be authentic, serve patients well, and keep her face as natural as her personality. Advice From the Deubers: • Authenticity outperforms perfection • Internet criticism rarely comes from people you’d take advice from • 4-day work weeks help you avoid burnout & stay focused with your time • Skill and integrity build reputation—TV doesn’t The Deuber Philosophy Whether you’re a new injector or scaling a multi-location practice, Cary and Dr. Deuber offer a refreshing message: stay authentic, stay educated, delegate wisely, and remember that natural, safe results never go out of style. Their balance of innovation, clinical excellence, family time and personal fulfillment offers a roadmap for anyone building a long-term future in aesthetics. Connect with The Deubers • Lemmon Avenue Plastic Surgery: https://www.lemmonavenueplasticsurgery.com/ • Instagram: @Lemmonavenue, @CaryDeuber, @DrMarkDeuber, • Food & lifestyle: @Deubertable