Founder Fires

I built a fitness business that did hundreds of sales a month. Then I shut it down. Here's why: we were essentially running a promotional company.  Zero recurring revenue. Zero resigns. We started from scratch every single month. Our sales team was crushing it, but our backend was a disaster.  Operations got so bloated that we needed those hundreds of sales just to cover payroll.  When I tried to fix it, the government wouldn't let us lay people off. So I shut the whole thing down. That failure taught me more about sustainable business than any success ever could. In this episode, I break down the exact mistakes that killed my fitness brand, why backend systems matter more than your ability to sell, and how to build a business that doesn't require you to hit massive numbers just to survive. If you're in coaching, service delivery, or any business that depends on constant sales to stay alive—watch this now.  The scars I earned shutting down a seven-figure brand could save you from making the same mistakes.