#42 - Construction Site to Closing Table: Carl Galler’s Real Estate Journey
Mon Jan 26 2026
How do you go from handling tools to handling contracts and advising investors?
In this episode, Rick and Jenna sit down with Carl Galler, a local Realtor and Real Estate Advisor who made the massive transition from the construction industry to the investment side of the business. Carl breaks down how his background in "working with his hands" gives him a unique edge when analyzing properties for clients—he knows exactly what lies behind the drywall.
But real estate is about more than just buildings; it’s about connection. Carl shares the heartwarming and strategic origin story of "My Good Dog Wilson" 🐾 and reveals how being authentic on social media (and sharing his unique feathered friend) helped him find his tribe, build genuine relationships, and skyrocket his business.
In this episode, we cover: 🔨 The Pivot: transitioning from labor to the real estate game. 🏠 The Edge: Why knowing construction makes you a better realtor/advisor. The Brand: The story of "My Good Dog Wilson" and the power of personality. 📱 The Strategy: Using social media to attract like-minded people, not just leads.Whether you are looking to invest in real estate or looking for ways to humanize your own business brand, Carl’s story is packed with value.
Connect with Carl Galler: https://getuswet.com/
#CarlGaller #RealEstateInvesting #MyGoodDogWilson #RealtorLife #ConstructionToRealEstate #SocialMediaMarketing #PersonalBranding #StPeteRealEstate #FletcherAndFletcher #Podcast
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How do you go from handling tools to handling contracts and advising investors? In this episode, Rick and Jenna sit down with Carl Galler, a local Realtor and Real Estate Advisor who made the massive transition from the construction industry to the investment side of the business. Carl breaks down how his background in "working with his hands" gives him a unique edge when analyzing properties for clients—he knows exactly what lies behind the drywall. But real estate is about more than just buildings; it’s about connection. Carl shares the heartwarming and strategic origin story of "My Good Dog Wilson" 🐾 and reveals how being authentic on social media (and sharing his unique feathered friend) helped him find his tribe, build genuine relationships, and skyrocket his business. In this episode, we cover: 🔨 The Pivot: transitioning from labor to the real estate game. 🏠 The Edge: Why knowing construction makes you a better realtor/advisor. The Brand: The story of "My Good Dog Wilson" and the power of personality. 📱 The Strategy: Using social media to attract like-minded people, not just leads.Whether you are looking to invest in real estate or looking for ways to humanize your own business brand, Carl’s story is packed with value. Connect with Carl Galler: https://getuswet.com/ #CarlGaller #RealEstateInvesting #MyGoodDogWilson #RealtorLife #ConstructionToRealEstate #SocialMediaMarketing #PersonalBranding #StPeteRealEstate #FletcherAndFletcher #Podcast