The Customer Vortex: How to Make Growth Repeatable
Mon Nov 03 2025
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In this conversation, we sit down with Jim Darragh, five-time exit leader and former CEO of Totalmobile, to unpack how simple differentiation, coachable teams, and predictable go-to-market motion drive repeatable growth.
Filled with humour, Jim shares how clarity was the through-line from his rugby start in IT distribution to leading a £100m SaaS transformation.
We unpack how alignment turns strategy into scale, tracking Jim’s path from hands-on sales to five exits, and Totalmobile's transformation. Clear differentiation, coachable teams, and a predictable go-to-market form a simple system that wins on purpose.
You’ll hear:
How to create a “customer vortex” that pulls in the next buyerWhy Predictability x Repeatability = ScalabilityHow to hire for coachability, not just experienceWhy culture powers the engineAnd why simplicity mattersThe conversation lands with three crisp takeaways:
Define your differentiators and say no to everything elseAssemble the right people and make them a real teamBuild operating rhythms that make growth forecastableIf you’re scaling a B2B tech company or sharpening your GTM focus, this one’s a field guide to clarity and growth.
Subscribe and why not share with an aspiring leader who needs clarity (don't we all!)
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https://www.linkedin.com/company/amplified-group/
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Send us a text In this conversation, we sit down with Jim Darragh, five-time exit leader and former CEO of Totalmobile, to unpack how simple differentiation, coachable teams, and predictable go-to-market motion drive repeatable growth. Filled with humour, Jim shares how clarity was the through-line from his rugby start in IT distribution to leading a £100m SaaS transformation. We unpack how alignment turns strategy into scale, tracking Jim’s path from hands-on sales to five exits, and Totalmobile's transformation. Clear differentiation, coachable teams, and a predictable go-to-market form a simple system that wins on purpose. You’ll hear: How to create a “customer vortex” that pulls in the next buyerWhy Predictability x Repeatability = ScalabilityHow to hire for coachability, not just experienceWhy culture powers the engineAnd why simplicity mattersThe conversation lands with three crisp takeaways: Define your differentiators and say no to everything elseAssemble the right people and make them a real teamBuild operating rhythms that make growth forecastableIf you’re scaling a B2B tech company or sharpening your GTM focus, this one’s a field guide to clarity and growth. Subscribe and why not share with an aspiring leader who needs clarity (don't we all!) We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/