#139: How to Grow a Service-Based Business to 50+ Employees (Gaby Neves, Factory360)
Wed Jan 21 2026
Meet Gaby Neves, President and co-owner of Factory360 — one of the largest independently owned experiential marketing agencies in the country.
In an ecosystem that consistently downplays service-based businesses as “lifestyle,” Gaby quietly built a company with 50+ employees, blue-chip clients, and systems that actually hold under growth.
This conversation is about what it really takes to grow a service-based business, when revenue depends on people, delivery, cash flow timing, and trust.
In this episode, Gaby breaks down how she turned early career opportunities into long-term leverage, built a referral-driven revenue engine, and created the operational and financial infrastructure required to scale an agency without chaos.
💡 Here’s what you’ll learn in this episode:
How to Build Early Career Leverage: The specific moves Gaby made to turn short-term gigs into long-term industry opportunity.How Service Businesses Actually Drive Revenue: Why relationship-based selling and referrals became Factory360’s growth engine.The Systems Required to Scale an Agency: What needs to be in place across HR, roles, and operations before growth breaks you.The Financial Habits Behind a Healthy Agency: How monthly P&Ls, project-level margins, and the right finance partners changed everything.How to Navigate Access to Capital as a Service Business: What’s systemic, what’s in your control, and how to stay positioned without self-blame.
🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move based on where you are and where you’re headed. 👉 https://form.typeform.com/to/j6LscUHF
🚀 Whether you’re a founder, operator, or ecosystem builder — growth happens faster when you’re not doing it alone.
Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make real progress. 👉 Subscribe & Join:
https://shegetsshitdone.substack.com/subscribe
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Meet Gaby Neves, President and co-owner of Factory360 — one of the largest independently owned experiential marketing agencies in the country. In an ecosystem that consistently downplays service-based businesses as “lifestyle,” Gaby quietly built a company with 50+ employees, blue-chip clients, and systems that actually hold under growth. This conversation is about what it really takes to grow a service-based business, when revenue depends on people, delivery, cash flow timing, and trust. In this episode, Gaby breaks down how she turned early career opportunities into long-term leverage, built a referral-driven revenue engine, and created the operational and financial infrastructure required to scale an agency without chaos. 💡 Here’s what you’ll learn in this episode: How to Build Early Career Leverage: The specific moves Gaby made to turn short-term gigs into long-term industry opportunity.How Service Businesses Actually Drive Revenue: Why relationship-based selling and referrals became Factory360’s growth engine.The Systems Required to Scale an Agency: What needs to be in place across HR, roles, and operations before growth breaks you.The Financial Habits Behind a Healthy Agency: How monthly P&Ls, project-level margins, and the right finance partners changed everything.How to Navigate Access to Capital as a Service Business: What’s systemic, what’s in your control, and how to stay positioned without self-blame. 🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move based on where you are and where you’re headed. 👉 https://form.typeform.com/to/j6LscUHF 🚀 Whether you’re a founder, operator, or ecosystem builder — growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make real progress. 👉 Subscribe & Join: https://shegetsshitdone.substack.com/subscribe