We Refused To Accept "No."
Wed Feb 04 2026
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Most founders treat retail like it’s a secret society. It’s not. They’re just overthinking it.
In this episode of The Gregory Vetter Podcast, Greg brings on his brother Brian Vetter head of growth and the closer behind the “yes”—to break down how they got into major retailers and built a #1 organic salad dressing brand against all odds.
They unpack the real moments: the NorCal Whole Foods rejection that turned into a lobby stakeout, the CEO email that flipped Kroger, the Target situation that got tense fast, and why buyers respond to authenticity when they’re burned out on fake promises.
If you’re trying to get on shelves, grow a brand, and stop playing small—this episode is your reminder: buyers are people, and the “secret” is showing up, learning, and executing.
Listen now.
Visit My Website: https://www.gregoryvetter.com/
Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi
Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA==
TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz
Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ
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Send us a text Most founders treat retail like it’s a secret society. It’s not. They’re just overthinking it. In this episode of The Gregory Vetter Podcast, Greg brings on his brother Brian Vetter head of growth and the closer behind the “yes”—to break down how they got into major retailers and built a #1 organic salad dressing brand against all odds. They unpack the real moments: the NorCal Whole Foods rejection that turned into a lobby stakeout, the CEO email that flipped Kroger, the Target situation that got tense fast, and why buyers respond to authenticity when they’re burned out on fake promises. If you’re trying to get on shelves, grow a brand, and stop playing small—this episode is your reminder: buyers are people, and the “secret” is showing up, learning, and executing. Listen now. Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ